Date: July 21-24, 2016
Venue: Conrad Hong Kong, Hong Kong
Hosts:
- American Marketing Association
- European Marketing Academy
- Australian & New Zealand Marketing Academy
- Japan Society of Marketing and Distribution
- Korean Scholars of Marketing Science
-
International Textile and Apparel Association
- Lingnan University
Organizer: - Global Alliance of Marketing & Management Associations
Partners:
- China Marketing Association (China)
- Association for Consumer Research (USA)
- AEMARK (Spain)
- Greek Marketing Academy (Greece)
- Aalto University School of Business (Finland)
- Harbin Institute of Technology (China)
- Center for Sustainable Culture & Service, Yonsei University (Republic of Korea)
- Neuromarketing Science & Business Association
Sponsors:
- Aalto University Executive Education
- Creativity Marketing Center, ESCP Europe
- National Research Foundation of Korea
- Youngone Corporation
- Korea Economy and Management Development Institute
- Korea Tourism Organization
- Seoul Metropolitan Government
- Routledge, Taylor & Francis Group
The Conference Organizing Committee Chair:
- Eunju Ko (Yonsei University)
Conference Co-Chairs:
- Roland T. Rust (University of Maryland)
- Gerrit van Bruggen (Erasmus University)- Sharyn Rundle-Thiele (Griffith University)
- Jaihak Chung (Sogang University)
- Patrick Poon (Lingnan University)
Academic Excellence Committee Chair:
- Charles R. Taylor (Villanova University)
Conference Proceedings Editor:
- Juran Kim (Jeonju University)
Joint Symposia:
- 2016 EMAC-GAMMA Joint Symposium
- 2016 ANZMAC-GAMMA Joint Symposium
- 2016 JSMD-GAMMA Joint Symposium
- 2016 ITAA-GAMMA Joint Symposium
- 2016 AEMARK-GAMMA Joint Symposium
- 2016 LU-GAMMA Joint Symposium
- 2016 GMA-GAMMA Joint Symposium
- 2016 NMSBA-GAMMA Joint Symposium
- 2016 ESCP-GAMMA Joint Symposium
Sponsoring Journals: Special Issues or Sections
- Journal of Business Research (SSCI): 4 special issues
1) GAMMA President's Choice Awards
2) Transcultural Experiences within and beyond Home
3) Marketing Anthropology Research
4) Building, Testing, and Comparing Theories based on
Asymmetric versus Symmetric Tests
- International Journal of Advertising (SSCI): Electronic word of Mouth (e-WOM)
- Industrial Marketing Management (SSCI):
Success factors in global business-to-business markets
- Journal of Advertising (SSCI): Luxury brand management in advertising
- Journal of Public Policy & Marketing (SSCI):
Global perspectives in public policy and marketing
-
Journal of Global Scholars of Marketing Science (KCI & ABDC)
1) Marketing in Emerging Markets
2) Field and Historical Ethnographic and Mixed Methods Strategies in Research in
Marketing for Achieving the Everlasting Quest for Excellence
3) Advancing Tourism and Hospitality Marketing
- Journal of Global Fashion Marketing
(SCOPUS, KCI & ABDC): Behind the glamour of fashion
- Journal of Brand Management (SCOPUS & ABS)
:
Corporate Branding and Identity-based Value Management in a Global Context
-
Australasian Marketing Journal
(SCOPUS)
: Celebrating the Magic of Marketing
- Journal of Management Science (CSSCI):
New normal in China: The opportunities and challenges confronting marketing
Keynote & Invited Speeches:
- V. Kumar (Georgia State University)
Editor-in-Chief of Journal of Marketing
- J. Scott Armstrong (Wharton School)
Recipient of the Armstrong Brilliance in Research in Marketing Award 2016
Research, Writing, Publishing Skills-Building Workshop:
- Instructor: Arch G. Woodside (Curtin University, Perth)
2016 GAMMA Young Artist Competition:
- Committee Chair: Jee Hyun Lee (Yonsei University)
- Art Director: Jaehee Chung (Yonsei University)
- Associate Art Director: Sooyoung Leam (Shanghai Biennale)
2016 GAMMA Job Platform:
- Chair: Tony Garrett (Korea University)
Awards:
- GAMMA Global Marketer of the Year Award 2016
- GAMMA Global Scholar of the Year Award 2016
- Armstrong Brilliance in Research in Marketing Award 2016
