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Title 2017 KSMS International Conference Program

2017 KSMS International Conference Program



Date: November 11-12, 2017

Venue: Hyehwa Hall, Dongguk University, Seoul, Republic of Korea

Theme: Customer Value and Marketing in the Innovative Business World

Host: Research Institute of Communication, College of the Social Science, Dongguk University

Organizers: Korean Scholars of Marketing Science

                   Global Alliance of Marketing & Management Associations

Partners: Australian & New Zealand Marketing Academy

                New Zealand Asia Institute of the University of Auckland

                National Research Foundation of Korea

                Korea Economy & Management Development Institute

Conference Chair: Hyong Oh Cho (Dongguk University)

                                Jae-Won Kang (Dongguk University)

Keynote Speaker: Ian Phau (Curtin Univeristy), Editor of Asia Pacific Journal of Marketing and Logistics (SSCI)


  • 2017 ANZMAC - KSMS Joint Symposium

  • 2017 NZAI - GAMMA Joint Symposium

  • 2017 Sustainable Fashion and Social Learning Platform Symposium II

  • 2017 Global Culture Market Equity Symposium


  • VR/AR Marketing & Brand Management 

  • Marketing Theory and Practice in Japan

  • Service Marketing 

  • Strategic Market Management

  • Culture and Sustainable Marketing Communication 

  • Marketing Management in the Global Environment  

  • Online and Mobile Gaming

  • Cultural Marketing and Performing Arts

  • Cyberpsychology and Marketing Research 

  • Advancing Sport Industry Through Sport Management Research 

  • Consumer Insights in Neuromarketing  

  • Food, Hospitality and Tourism Management 

  • B2B Marketing Management 

  • Fashion Marketing and Research 

  • Multimedia Presentations

    2017 KSMS Doctoral Dissertation Competition

    Committee Co-Chairs: Jeonghye Choi (Yonsei University)

                                         Alex Jiyung Kim (Ewha Womans University)

    Committee Members: Jaesu Kim (Volvo Group Korea)

                                        Yang Sun (Zhejiang SCI-TECH University)

    2017 Global Business Review Competition: Case and Research

    Theme: Customer Value and Marketing in the Innovative Business World

    Committee Chair: Hongmin Ahn (Dongguk University)

    Committee Members: Yerim Chung (Yonsei University)

                                       Heeju Chae (Kyungsung University)

    Editorial Board Meetings:

    - Journal of Global Scholars of Marketing Science: Arch Woodside (Curtin University), Editor-in-Chief

    - Journal of Global Fashion Marketing: Eunju Ko (Yonsei University), Editor-in-Chief

    - Journal of Global Sport Management: Kihan Kim (Seoul National University), Editor-in-Chief

    KSMS Board Meeting: Yung Kyun Choi (Dongguk University), President of Korean Scholars of Marketing Science


    JGSMS Best Paper Award 2017 / JGSMS Best Reviewer Award 2017

    JGFM Best Paper Award 2017 / JGFM Best Reviewer Award 2017

    JGSM Best Paper Award 2017 / JGSM Best Reviewer Award 2017

    Best Conference Paper Award

    KSMS Service Excellence Award 

    2017 Doctoral Dissertation Competition Award

    2017 Global Business Review Competition Award

    Editor of Proceedings: Yerim Chung (Yonsei University)

    For More Information: 

    Central Office

    Korean Scholars of Marketing Science

    Dept. of Business Administration, Changwon National University, 

    9 Sarimdong, Changwon, Gyeongnam, Republic of Korea. 

    Tel: +82 55 213 3346; Fax: +82 55 263 9096 

    e-mail: ksmscentraloffice@gmail.com 






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