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Theme: Strategic Marketing: Business Model Innovation and
Dynamic Capabilities
Date: April 26, 2013
Venue: Aalto University School of Business, Helsinki, Finland
Co-Host: Aalto University School of Business
Global Alliance of Marketing and Management Associations
Partners: Korean Scholars of Marketing Science
Center for Sustainable Culture & Service, Yonsei University
Sponsors: Aalto University Executive Education &
Nordic Institute of Business and Society
Sponsoring Journals:
Journal of Global Scholars of Marketing Science
Journal of Global Fashion Marketing
Conference Co-Chairs:
Pekka Mattila (Aalto University School of Business)
Jaihak Chung (Sogang University) | 
