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Email Date 2012-12-22 15:54:30
File 2012 KSMS Fall Programs(ver.5).pdf(514.5 KB)
Title 2012 KSMS Fall Intl Conference

<2012 KSMS Fall International Conference Program>
Theme: Global Alliance in Marketing Research: Bridging Asia and the World
Date: December 1, 2012
Venue: Samsung Hall, Yonsei University, Seoul, Republic of Korea
Host: Human & Design Culture Center of Yonsei University, Seoul, Republic of Korea
Organizer:
- Korean Scholars of Marketing Science
- Global Alliance of Marketing & Management Associations
Partners:
- Neuromarketing Science & Business Association
- Korea Distribution Science Association
Sponsors:
- Eco-Design Center of Dong-A University
- Ministry of Knowledge Economy
- National Research Foundation of Korea
- Busan Metropolitan City
Conference Co-Chairs:
- Roland Rust (University of Maryland)
- Donghoon Kim (Yonsei University)
Opening Ceremony (ChoiEsoon Hall):
Welcoming Speech:
- Eunju Ko (President of KSMS, Yonsei University)
- Rafal Ohme (Warsaw School of Social Sciences and Humanities)
Advisory Board Member of Neuromarketing Science and Business Association
Strategic Vision of Global Alliance of Marketing & Management Associations (GAMMA)
- Michael Hoffman (Market Trade Inc.)
KSMS Awards
Keynote Speech: "Managing Service Productivity"
Roland T. Rust (University of Maryland), Founding Editor of Journal of Service Research (SSCI)
Academic Sessions Part I and Symposium
1.1. 2012 NMSBA-KSMS Joint Symposium I
1.2. 2012 Eco-Design Marketing Symposium
1.3. 2012 KODISA-KSMS Joint Symposium
1.4. Customer Experiences and Service Marketing Management
1.5. Wellness Tourism Marketing Symposium
1.6. Service Management and Sustainable Competitive Advantage
1.7. Customer and Channel Management
1.8. Luxury Brand Management
1.9. Consumer Behavior in Global Market
1.10 Sport and Marketing Communication
Academic Sessions Part II and Symposiums
2.1. 2012 NMSBA-KSMS Joint Symposium II
2.2. 2012 Global Customer Equity Symposium II
2.3. Olympic Marketing: Integrated Marketing Communication
2.4. Distribution Channel Management in the Global Environment
2.5. Cultural Marketing and Performing Arts
2.6. Beauty Business and Medical Tourism Management
2.7. Innovation Diffusion and Social Network Marketing
2.8. Theory and Best Practices in Fashion Marketing
2.9. Consumer Psychology and Marketing
2.10 Hospitality and Tourism Marketing

IP Address : 118.41.143.180