2019 Korean Scholars of Marketing ScienceInternational Conference

Theme: New Marketing in Turbulent Environment
Venue: Hyundai Motor Hall, Korea University, Seoul, Republic of Korea
Date: November 16th, 2019
Conference Organizing Committee Chair:
Jae Wook Kim (Dean, Korea University Business School)
Conference Co-Chairs: Weon Sang Yoo (Korea University Business School)
Tony Garrett (Korea University Business School)
Local Arrangement Committee Chair:
Jong-Ho Lee (Korea University Business School)
Co-Host: Korea University Business School
Korean Scholars of Marketing Science
Organizer: Global Alliance of Marketing & Management Associations
Partners: Australian & New Zealand Marketing Academy
New Zealand Asia Institute of the University of Auckland
National Research Foundation of Korea
Campus Town Team, Sungshin Women¡¯s University
Korea Economy & Management Development Institute
Sponsoring Journals: Asia Pacific Journal of Marketing and Logistics
Journal of Global Scholars of Marketing Science
Journal of Global Fashion Marketing
Journal of Global Sport Management

Proceedings Editor: Yerim Chung (Yonsei University)
ISSN 1738-7809 2019 Korean Scholars of Marketing ScienceInternational Conference