2017 KSMS International Conference Program

(http://www.kams.org)

Date: November 11-12, 2017

Venue: Hyehwa Hall, Dongguk University, Seoul, Republic of Korea

Theme: Customer Value and Marketing in the Innovative Business World

Host: Research Institute of Communication, College of the Social Science, Dongguk University

Organizers: Korean Scholars of Marketing Science

                   Global Alliance of Marketing & Management Associations

Partners: Australian & New Zealand Marketing Academy

                New Zealand Asia Institute of the University of Auckland

                National Research Foundation of Korea

                Korea Economy & Management Development Institute

Conference Chair: Hyong Oh Cho (Dongguk University)

                                Jae-Won Kang (Dongguk University)

Keynote Speaker: Ian Phau (Curtin Univeristy), Editor of Asia Pacific Journal of Marketing and Logistics (SSCI)

Symposia: 

• 2017 ANZMAC - KSMS Joint Symposium

• 2017 NZAI - GAMMA Joint Symposium

• 2017 Sustainable Fashion and Social Learning Platform Symposium II

• 2017 Global Culture Market Equity Symposium

  Sessions:

• VR/AR Marketing & Brand Management 

• Marketing Theory and Practice in Japan

• Service Marketing 

• Strategic Market Management

• Culture and Sustainable Marketing Communication 

• Marketing Management in the Global Environment  

• Online and Mobile Gaming

• Cultural Marketing and Performing Arts

• Cyberpsychology and Marketing Research 

• Advancing Sport Industry Through Sport Management Research 

• Consumer Insights in Neuromarketing  

• Food, Hospitality and Tourism Management 

• B2B Marketing Management 

• Fashion Marketing and Research 

• Multimedia Presentations

  2017 KSMS Doctoral Dissertation Competition

  Committee Co-Chairs: Jeonghye Choi (Yonsei University)

                                       Alex Jiyung Kim (Ewha Womans University)

  Committee Members: Jaesu Kim (Volvo Group Korea)

                                      Yang Sun (Zhejiang SCI-TECH University)

  2017 Global Business Review Competition: Case and Research

  Theme: Customer Value and Marketing in the Innovative Business World

  Committee Chair: Hongmin Ahn (Dongguk University)

  Committee Members: Yerim Chung (Yonsei University)

                                     Heeju Chae (Kyungsung University)

  Editorial Board Meetings:

  - Journal of Global Scholars of Marketing Science: Arch Woodside (Curtin University), Editor-in-Chief

  - Journal of Global Fashion Marketing: Eunju Ko (Yonsei University), Editor-in-Chief

  - Journal of Global Sport Management: Kihan Kim (Seoul National University), Editor-in-Chief

  KSMS Board Meeting: Yung Kyun Choi (Dongguk University), President of Korean Scholars of Marketing Science

  Awards:

  JGSMS Best Paper Award 2017 / JGSMS Best Reviewer Award 2017

  JGFM Best Paper Award 2017 / JGFM Best Reviewer Award 2017

  JGSM Best Paper Award 2017 / JGSM Best Reviewer Award 2017

  Best Conference Paper Award

  KSMS Service Excellence Award 

  2017 Doctoral Dissertation Competition Award

  2017 Global Business Review Competition Award

  Editor of Proceedings: Yerim Chung (Yonsei University)

  For More Information: 

  Central Office

  Korean Scholars of Marketing Science

  Dept. of Business Administration, Changwon National University, 

  9 Sarimdong, Changwon, Gyeongnam, Republic of Korea. 

  Tel: +82 55 213 3346; Fax: +82 55 263 9096 

  e-mail: ksmscentraloffice@gmail.com 

  www.kams.org; www.gamma20.org; 

  www.gammaconference.org; 

  http://www.tandfonline.com/rgam; 

  www.tandfonline.com/rgfm; 

  http://www.tandfonline.com/rgsm