2016 Korean Scholars of Marketing Science International Conference

Theme: Reshaping Marketing and Management for the Global Future

Venue: Samsung Hall, Yonsei University, Seoul, Republic of Korea

Date: November 12^th -13^th, 2016

Conference Chair: Charles R. Taylor (Villanova University)

Host: Center for Sustainable Culture & Service, Yonsei University

Organizers:

- Korean Scholars of Marketing Science

- Global Alliance of Marketing& Management Associations

Partners:

- Australian & New Zealand Marketing Academy

- Keio University

- New Zealand Asia Institute of the University of Auckland

- National Research Foundation of Korea

- Korea Economy & Management Development Institute

Sponsoring Journals:

- Journal of Global Scholars of Marketing Science

- Journal of Global Fashion Marketing

- Journal of Global Sport Management

Proceedings Editor: Jeonghye Choi (Yonsei University)