2016 LUXURY BRAND MANAGEMENT FORUM

THEME: Global Luxury Brand Consumption Trends

PRESIDER: Tony C. Garrett (Korea University Business School)

DATE: April 27 (Wed), 2016, 15:00-18:00

VENUE: Chang Ki-Won International Conference Room,

Yonsei University Library (7F)

HOST: Center for Sustainable Culture & Service, ICONS,

Yonsei University

ORGANIZER: Global Alliance of Marketing & Management Associations

PARTNER: Korean Scholars of Marketing Science

Program:

15:00 – 15:10

- Welcome Speech: Eunju Ko (Director of CS2, ICONS, Yonsei

University)

15:10 – 16:50

- Luxury Consumption Emerging Challenges from Sustainability

to Social Media, Discussing Trends from the Western World

Benjamin Voyer (ESCP Europe)

- Navigating Luxury Branding in Postmodern Consumer Culture

Yuri Seo (The University of Auckland)

16:50 – 17:30

- Panel Discussion and Q&A

Topic: ¡°Global Luxury Brand Consumption Trends¡±

Discussants:

Kyung Hoon Kim (Changwon National University)

Tony C. Garrett (Korea University Business School)