A Tribute to Shelby D. Hunt: Free Access until June 30, 2021 Special Issue of Journal of Global Scholars of Marketing Science (Vol.31 No.2 March, 2021) Guest Editor: Sreedhar Madhavaram Articles: 1. Shelby D. Hunt’s contributions to the marketing discipline: Research programs, impact, and compelling opportunities - Sreedhar Madhavaram (Texas Tech University) 2. The nature and origins of impactful research in marketing - Shelby D. Hunt (Texas Tech University) 3. Dr. Shelby D. Hunt: A world-renowned marketing scholar, marketing legend, thought leader, mentor and more - Rajan Varadarajan (Texas A&M University) 4. Shelby D. Hunt: Contributions of a pioneer in marketing ethics and macromarketing - Scott J. Vitell (University of Mississippi) 5. Hope for a stronger discipline of marketing - Mark Peterson (University of Wyoming) and Heejung Park (Northern Michigan University) 6. Applying the Hunt Vitell ethics model to artificial intelligence ethics - O.C. Ferrell (Auburn University) and Linda Ferrell (Auburn University) 7. Re-examining market structures: Resource-Advantage theory and the market offering ecosystem perspective - Dennis B. Arnett (Texas Tech University), Mayukh Dass (Texas Tech University) and Kshitij Bhoumik (Texas Tech University) 8. Professor Shelby Hunt’s contributions to franchising: Revisiting forecasts and recommendations four decades later - Vishag Badrinarayanan (Texas State University) 9. Shelby D. Hunt’s legacy, the R-A theory of competition, and its perspective on the geographical indications (GIs) debate - Pelin Bicen (Suffolk University) 10. The conceptual contributions of Shelby D. Hunt: Foundations for advancing the marketing discipline - Sreedhar Madhavaram (Texas Tech University)
JGSMS Editorial Team Editors-in-Chief: Hyokjin Kwak (Indian Institute of Management Ahmedabad), hkwak@iima.ac.in Isaac Cheah (Curtin University), Isaac.cheah@cbs.curtin.edu.au Executive Editor: Shelby D. Hunt (Texas Tech University) Immediate Past EIC: Arch G. Woodside (Boston College) JGSMS Homepage: https://www.tandfonline.com/toc/rgam20/current For More Information: gammacentraloffice@gmail.com
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