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Title A Tribute to Shelby D Hunt JGSMS Special Issue

A Tribute to Shelby D. Hunt: Free Access until June 30, 2021

Special Issue of Journal of Global Scholars of Marketing Science (Vol.31 No.2 March, 2021)

Guest Editor: Sreedhar Madhavaram



1. Shelby D. Hunt’s contributions to the marketing discipline: Research programs, impact, and

compelling opportunities

- Sreedhar Madhavaram (Texas Tech University)

2. The nature and origins of impactful research in marketing

- Shelby D. Hunt (Texas Tech University)

3. Dr. Shelby D. Hunt: A world-renowned marketing scholar, marketing legend, thought leader,

mentor and more

- Rajan Varadarajan (Texas A&M University)

4. Shelby D. Hunt: Contributions of a pioneer in marketing ethics and macromarketing

- Scott J. Vitell (University of Mississippi)

5. Hope for a stronger discipline of marketing

- Mark Peterson (University of Wyoming) and Heejung Park (Northern Michigan University)

6. Applying the Hunt Vitell ethics model to artificial intelligence ethics

- O.C. Ferrell (Auburn University) and Linda Ferrell (Auburn University)

7. Re-examining market structures: Resource-Advantage theory and the market offering

ecosystem perspective

- Dennis B. Arnett (Texas Tech University), Mayukh Dass (Texas Tech University) and Kshitij Bhoumik (Texas Tech University)

8. Professor Shelby Hunt’s contributions to franchising: Revisiting forecasts and

recommendations four decades later

- Vishag Badrinarayanan (Texas State University)

9. Shelby D. Hunt’s legacy, the R-A theory of competition, and its perspective on the

geographical indications (GIs) debate

- Pelin Bicen (Suffolk University)

10. The conceptual contributions of Shelby D. Hunt: Foundations for advancing the marketing


- Sreedhar Madhavaram (Texas Tech University)

JGSMS Editorial Team


Hyokjin Kwak (Indian Institute of Management Ahmedabad), hkwak@iima.ac.in

Isaac Cheah (Curtin University), Isaac.cheah@cbs.curtin.edu.au

Executive Editor: Shelby D. Hunt (Texas Tech University)

Immediate Past EIC: Arch G. Woodside (Boston College)

JGSMS Homepage: https://www.tandfonline.com/toc/rgam20/current

For More Information: gammacentraloffice@gmail.com

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