CALL FOR PAPERS

Announcing the 3^rd edition of the

Bringing Institutional Theory to Marketing (NITMKTG3)

Conference 22/23 June 2020

ESCP Europe Business School, London NW3, UK

The success of the first two editions, held in Paris in 2017 and 2019 has confirmed a solid interest in our community for sharing current research at the intersection of neo-institutional theory and marketing. We are also proud of the Journal of Business Research Special Issue which includes the best papers of NITMKTG 2017(https://doi.org/10.1016/j.jbusres.2019.06.042).

Topics for the 2020 Conference will include, but are not limited to:

¡¤                   How consumption practices emerge

¡¤                   How consumption practices are maintained over time

¡¤                   How consumption practices erode and collapse

¡¤                   How illegitimate consumption practices evolve over time. Why do some illegitimate consumption practices become legitimized while others disappear?

¡¤                   The role of consumers as agents in shaping consumption practices at the macro level

¡¤                   Beyond the firm-consumer dyad, the role of other stakeholders in legitimizing and delegitimizing consumption practices

¡¤                   How collaborative dynamics among companies legitimize new market products and new consumption practices in emerging industries