Call for Papers:
Special Issue of Journal of Global Fashion Marketing (JGFM)
on “Consumer Behavior Landscape in Global Fashion Cities”
Submission Deadline: December 31th, 2014
This Journal of Global Fashion Marketing will publish a special issue on “Consumer Behavior
Landscape in Global Fashion Cities”. The theme of “Consumer Behavior Landscape in Global
Fashion Cities” is a part of the Global Fashion Landscape project initiated by Global Alliance
of Marketing & Management Associations.
Researchers and business leaders wish to understand current trends, types, characteristics,
cases, and its application to consumer behavior in major global fashion cities. Understanding
consumer behavior in global fashion cities will affect the success of fashion business in the future.
Global Fashion Cities in this special issue may include Paris, New York, London, Milan, Berlin,
Tokyo, Beijing, Seoul, New Delhi, Moscow and Rio de Janeiro, etc..
This special issue will publish peer-reviewed conceptual and empirical papers and business cases
of original works that make significant contributions to the understanding and advancement
of fashion marketing theory, research, and practice.
Topics for the JGFM special issue related to Global Fashion Cities mentioned above
(but are not limited to):
l Smart consumer trends & shopping patterns
l Fashion consumer lifestyle in digital age
l Fashion and social media
l Fashion brand preference
l Consumer attitudes to sustainable brands and eco product
l Decision making process in fashion
l Adoption process for new trends and innovative design
l Retail shopping
l Fashion information search behavior
l Cross shopping behavior luxury & SPA brands
l Fashion communication behavior at fashion blogs and image-based SNS
l Consumer behavior trends in fashion retailing industry
l Personalization & mass customization
l Customer values and key factors for purchase intention
l Value Co-Creation: Pre-manufacturing, pre shop, while shop, post shop stages
l Emotional connection with emotional consumers: New focus of customer
-relationship marketing
l No brand loyal any more: Connection with exclusivity & personalization
l Channel variety and brand choice
l Price sensitivity and brand preference
l New brand introduction and consumer image
l Heritage and innovation in global fashion cities
Journal of Global Fashion Marketing is an official publication of ‘Korean Scholars of Marketing
Science’ and ‘Global Alliance of Marketing & Management Associations’. Submissions undergo
a double blind, peer review process. Manuscript must follow submission guidelines of JGFM (http://www.tandfonline.com/toc/rgfm20/current#.U50zbfl_vl8). Manuscripts for this special issue should
be submitted to all three editors by December 31, 2014
Guest Editors:
Sook Hyun Kim (Johnson and Wales University), sookhyun.kim@jwu.edu
Akira Shimizu (Keio University), ashimizu@fbc.keio.ac.jp
Raffaele Donvito (University of Florence), raffaele.donvito@unifi.it
For More Information:
Dayun Jeong
Assistant to JGFM Editor-in-Chief
Yonsei University
Seoul, Republic of Korea
Tel: +82 2 2123 4651
e-mail: jgfm@yonsei.ac.kr
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