Call for Papers

2015 Global Fashion Management Conference at Florence

Renaissance of Marketing and Management in Fashion

Submission Deadline: January 15^th, 2015

Conference Date: June 25^th-28^th, 2015

University of Florence, Florence, Italy

You are cordially invited to submit papers for the ¡®2015 Global Fashion Management Conference at Florence¡¯ to be held at the University of Florence on June 25-28^th, 2015.

University of Florence will be the host of the ¡®2015 Global Fashion Management Conference at Florence: Renaissance of Marketing and Management in Fashion.¡¯ This conference is organized by the Global Alliance of Marketing & Management Associations.

Global Alliance of Marketing & Management Associations (GAMMA) is a strategic alliance of organizations in marketing & management. Korean Scholars of Marketing Science (KSMS) has organized more than 50 international conferences and symposiums in fashion and luxury marketing since 1998.

Accepted papers will be considered for possible publication in special issues of sponsoring journals such as Journal of Business Research, International Journal of Advertising, the Journal of Global Scholars of Marketing Science and the Journal of Global Fashion Marketing, and Mercati e Competitività (Market and Competitiveness) after a double blind review process.

Topics: Luxury Brand Management, Fashion Marketing Management, Consumer Behavior in Fashion, Design Management, Logistics and Supply Chain Management, Marketing, Retail, Culture and Media Studies in Fashion, Marketing Research in Fashion, New Product Development Management in Fashion. Etc.

Submission Deadline for Abstracts/Full Papers: January 15^th, 2015

Host	Italian Marketing Association International Textile and Apparel Association Korean Scholars of Marketing Science University of Florence
Organizer	Global Alliance of Marketing & Management Associations
Partners	Center for Sustainable Culture & Service, Yonsei University Korea Economy & Management Development Institute
Theme	Renaissance of Marketing and Management in Fashion
Co-Chairs	Gaetano Aiello, University of Florence, Florence, Italy e-mail: gaetano.aiello@unifi.it Guido Cristini, University of Parma, Parma, Italy e-mail: guido.cristini@unipr.it   Leslie Davis Burns, Oregon State University, Corvallis, USA e-mail: Leslie.Burns@oregonstate.edu
Date	June 25th-28th, 2015
Venue	University of Florence, Florence, Italy
Submission Deadline	January 15th, 20145
Submit to	Authors should submit their abstracts or full papers to a proper track chair.
Submission Guidelines	GAMMA Conference Submission Guidelines www.gammaconference.org
Registration	Early Bird Discount Deadline: April 15th, 2015
Sponsoring Journals	Journal of Business Research http://www.journals.elsevier.com/journal-of-business-research/ International Journal of Advertising http://www.internationaljournalofadvertising.com/ Journal of Global Fashion Marketing http://www.tandfonline.com/rgfm Journal of Global Scholars of Marketing Science www.tandfonline.com/rgam Mercati e Competitività (Market and Competitiveness)

Global Relationship Committee Chair: Roland T. Rust, Distinguished Professor and David Bruce Smith Chair in Marketing, Department of Marketing, Robert H. Smith School of Business, 3451 Van Munching Hall, University of Maryland, College Park, MD 20742-1815, USA, rrust@rhsmith.umd.edu, Tel: +1-301-405-4300, Fax: +1-301-405-0146. Founding Editor of Journal of Service Research.

Academic Excellence Committee Chair: Charles R. Taylor, John A. Murphy Professor, Dept. of Marketing, Villanova University, Villanova, PA 19085-1678 USA, raymond.taylor@villanova.edu, Tel: +1-610-519-4386 Fax: +1-610-519-5364, Editor of International Journal of Advertising.

Special Issues of Sponsoring Journals

JOURNAL OF BUSINESS RESEARCH

Journal of Business Research (SSCI) will publish a special issue on ¡®Luxury Brand Strategies and Customer Experiences: Design, Fashion, Hospitality, Marketing, Psychology, and Tourism Contributions to Theory and Practice¡¯ with top papers presented in proper tracks of this conference. Guest Co-Editors: Prof. Eunju Ko, Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel : +82-2-2123-3109, Fax : +82-2-312-8554. Prof. Ian Phau, Curtin Business School, Curtin University, Australia, ian.phau@cbs.curtin.edu.au, Tel: +618-9266-4014, Fax: +618-9266-3937. Prof. Gaetano Aiello, Dept. of Management, University of Florence, Viadelle Pandette n.9, 50127 Florence, Italy, gaetano.aiello@unifi.it, Tel: +39-0554374726, Fax: +39-0554374910.

INTERNATIONAL JOURNAL OF ADVERTISING

International Journal of Advertising (SSCI) will consider papers selected as the best papers on Marketing Communication in Luxury Brand Management in the 2014 GMC at Singapore.  If you want your paper to be considered for possible publication in IJA, please inform your intention to chair of proper track.

JOURNAL OF GLOBAL FASHION MARKETING

Journal of Global Fashion Marketing (ABDC) will publish a special issue on ¡®Sustainability and Fashion Management in the Networked Environment¡¯ with top papers presented in proper tracks of this conference. Guest Editor: Prof. Raffaele Donvito, Dept. of Management, University of Florence, Viadelle Pandette 9 50127 Florence, Edificio D6-III Piano – Stanza 3.36, Italy, raffaele.donvito@unifi.it, Tel:  +39-0554374679, Fax: +39-0554374910.

JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE

Journal of Global Scholars of Marketing Science (ABDC, KCI) will publish a special issue on ¡®Interface between Art, Design and Marketing Management¡¯ with top papers presented in proper tracks of this conference. Guest Editor: Prof. Sangdo Oh, School of Technology Management, Ulsan National Institute of Science and Technology, UNIST-gil 50(100 Banyeon-ri), Eonyang-eup, Ulju-gun, Ulsan Metropolitan City, Republic of Korea, sangoh@unist.ac.kr, Tel: +82-52-217-3134, Fax: +82-52-217-3101.

Tracks and Track Chairs

Luxury Brand Consumption and Culture: Dr. Yuri Seo, School of Marketing and International Business, Victoria University of Wellington, Wellington, New Zealand, yuri.seo@vuw.ac.nz, Tel +64 4 463 6499 Fax + 64 4 463 5231. 

Innovations in Global Fashion Marketing: Prof. Kathleen Rees, Dept. of Human Sciences, HS128, MSC 168 Texas A&M University-Kingsville, Kingsville, Texas 78363-8202, USA, kathleen.rees@tamuk.edu, Tel : +1-361-593-2357, Fax : +1-361-593-2230.

Using Visual Methods and Film Making for Research on Fashion Marketing: Prof. Maria Kniazeva, Associate Professor of Marketing, School of Business Administration, 
University of San Diego, 5998 Alcala Park, San Diego, CA 92110-2492, USA, kniazeva@sandiego.edu, Tel: +1-619-260-7837, Fax: +1-619-260-4891.

Strategies for Independent Fashion and Luxury Companies: Prof. Jonas Hoffman,

SKEMA Business School, 60 rue Dostoïevski, CS 30085 06902 Sophia Antipolis, France, Jonas.HOFFMANN@skema.edu, Tel : +33 (0)4 93 44 15, Fax : +33 (0)4 93 65 45 24, Ivan COSTE-Maniere, SKEMA Business School, 60 rue Dostoïevski, CS 30085 06902 Sophia Antipolis, France, ivan.costemaniere@skema.edu, Tel : +33 (0)4 93 44 15, Fax : +33 (0)4 93 65 45 24,

Corporate Identity & Corporate Reputation – Prerequisites for Corporate Success in the Fashion Industry: Prof. Klaus-Peter Wiedmann, Director of the Institute of Marketing and Management, Leibniz University Hannover, KönigswortherPlatz 1, D-30167 Hannover, Germany, wiedmann@m2.uni-hannover.de, Tel.: +49-511-762-4862, Fax: +49-511-762-3142.

Customer Experience and Brand Relationship in Luxury: Prof. Pekka Mattila, Aalto University School of Business, pekka.mattila@aalto.fi, Tel: +358-40-738-7221.

Consumer Behavior and Fashion Management: Prof. Patrick Poon, Department of Marketing and International Business, Faculty of Business, Lingnan University, Hong Kong, patpoon@LN.edu.hk, Tel: +852-2616-8235 Fax: +852-2467-3049.

Fashion, Design, Innovation and Wine Marketing: Prof. LECAT Benoît, Burgundy School of Business, Dijon, France, benoit.lecat@escdijon.eu, Tel: + 33 (0) 3 80 72 58 92.

Wellness Business: Prof. Ki Nam Jin, Dept. of Health Administration, College of Health Sciences, Yonsei University, 234 Maeji-ri, Heungup-myun, Wounju-si, Gangwon-do 220-710, Republic of Korea, jinkn@yonsei.ac.kr, Tel: +82-33-760-2439, Fax: +82-33-760-2519.

Sustainable Fashion Marketing in Asia and the World: Prof. Ralf Schellhase, Economics and Business Administration, University of Applied Sciences Darmstadt, rschellhase@t-online.de Haardtring 100, 64295 Darmstadt, Germany, Tel: +49-174-1699491, Fax: +49-7141-4875911. Prof. Juran Kim, School of Business Administration, Jeonju University, jrkim@jj.ac.kr, Cheonjam-ro 303, Jeonju, Republic of Korea, Tel: +82-63-220-2972, Fax: +82-63-220-2052.

Role of Social Media in Fashion Industry: Karinna Nobbs, The Graduate School, London College of Fashion, 272 High Holborn, London, UK, k.nobbs@fashion.arts.ac.uk, Tel: +44-207-514-7649.

Global and Cross-Cultural Fashion Marketing: Prof. Constantine S. Kastikeas, Leeds University Business School, Maurice Keyworth Building, University of Leeds, LS2 9JT, U.K., csk@lubs.leeds.ac.uk, Tel: +44-113-343-2624, Fax: +44-113-343-4885. Prof. Stavroula Spyropoulou, Leeds University Business School, Maurice Keyworth Building, University of Leeds, LS2 9JT, U.K., ss@lubs.leeds.ac.uk, Tel: +44-113-343-6814, Fax: +44-113-343-4885.

Bridging the Cultural Divide through Digital Marketing: Dr. Peter Trim, Dept. of Management, Birkbeck, University of London, Malet Street, London. WC1E 7HX. United Kingdom, p.trim@bbk.ac.uk, Tel: + 44 -0207 631 6764, Fax: + 44 -0207 631 6769. Dr. Yang-Im Lee, Westmsinter Business School, University of Westmisnter, 35 Marylenbone Road, London NW1 5LS, United Kingdoms, y.lee@westminster.ac.uk,  Tel: +44-(0)-203-506-6893, Fax: +44-(0)207-911-5839.

Corporate Social Responsibility in the Fashion Industry: Prof. Leslie Davis Burns, School of Design and Human Environment, College of Business, Oregon State University, Corvallis, Oregon  97331 USA, Leslie.Burns@oregonstate.edu, Tel: +1-541-737- 0983, Fax: +1-541-737-0993.

Business to Business in Fashion: Prof.  Simone Guercini, Dept. of Management, University of Florence, Via delle Pandette n.9, 50127 Florence, Italy, simone.guercini@unifi.it,Tel: +39-055-27591.

New Luxury vs. Old Luxury: Luxury Trends and Strategies: Prof. Michel Phan, EMLYON Business School-Asian Campus, Shanghai, China, phan@em-lyon.com, Tel: +86-21-6260-8160 (ext 809), Fax: +86-21-6260-8171. Prof. Klaus Heine, EMLYON Business School-Asian Campus, Shanghai, China, heine@em-lyon.com.

Art, Design and Marketing Management: Prof. Sukki Yoon, Dept. of Marketing, College of Business, Bryant University, 1150 Douglas Pike, Smithfield, RI 02917, USA, syoon@bryant.edu, Tel: +1-401-232-6997, Fax: +1-401-232-6319. Prof. Sangdo Oh, School of Technology Management, Ulsan National Institute of Science and Technology, UNIST-gil 50(100 Banyeon-ri), Eonyang-eup, Ulju-gun, Ulsan Metropolitan City, Republic of Korea, sangoh@unist.ac.kr, Tel: +82-52-217-3134, Fax: +82-52-217-3101.