Call for Papers:
Special Issue of Journal of Global Fashion Marketing on
“Collaboration and Co-Creation in Fashion Management”
Submission Deadline: September 30th, 2014
This Journal of Global Fashion Marketing will publish a special issue on “Collaboration and Co-Creation in Fashion Management”. The theme of “Collaboration and Co-Creation in Fashion Management” is emerging as a new paradigm of fashion management in the global community. Therefore, educators and business leaders desire to understand current trends, types, characteristics, cases, and its application to global fashion marketing and management and what the potential of collaboration and co-creation is and how they will affect the success of fashion business in the future.
Topics for the JGFM special issue (but are not limited to):
* Collaboration and co-creation in following areas
l Corporate social responsibility in fashion brand or company
l Management policy in fashion industry
l Decision making process in fashion
l Fashion media management
l Fashion consumer behavior research
l Fashion new product management
l Fashion distribution channel management
l Fashion pricing management
l Fashion communication
l Fashion brand management
l Global luxury brand management
l Consumer behavior trends in fashion retailing industry
l Fashion operational management, supply chain and logistics
l Fashion marketing management
l Managing customer values and key success factors
l Strategic planning and managing fashion brand management
l Management of social media marketing for fashion brands
l Corporate image management in fashion industry
l Human resource management in fashion industry
l Beauty business management
Journal of Global Fashion Marketing is an official publication of ‘Korean Scholars of Marketing Science’ and ‘Global Alliance of Marketing & Management Associations’. Submissions undergo a double blind, peer review process. Manuscript must follow submission guidelines of JGFM(http://www.tandfonline.com/toc/rgfm20/current#.U50zbfl_vl8)
Full paper submission deadline: September 30th, 2013
Submission through ‘ScholarOne Manuscript of JGFM’:http://mc.manuscriptcentral.com/rgfm
Guest Editors:
Karinna Nobbs (London College of Fashion), k.nobbs@fashion.arts.ac.uk
Marie Taillard (ESCP Europe, London), mtaillard@escpeurope.eu
MiYoung Lee (Inha University), mylee@inha.ac.kr
For More Information:
Lisa Kesper
Assistant to JGFM Editor-in-Chief
Yonsei University
Seoul, Republic of Korea
Tel: +82 2 2123 4651
e-mail: jgfm@yonsei.ac.kr
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