2013 KSMS Fall International Conference
Extended Submission Deadline: October 7th, 2013
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Theme |
Roles of Sustainable Marketing and Management in Asia and the World |
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Host |
Center for Sustainable Culture & Service, Yonsei University,
Seoul, Republic of Korea |
|
Organizers |
Korean Scholars of Marketing Science
Global Alliance of Marketing & Management Associations |
|
Partners |
Keio University
Center for Sustainable Culture & Service, Yonsei University
Taylor & Francis
Ministry of Trade, Industry & Energy
National Research Foundation of Korea
Yonsei Institute of Health and Welfare |
|
Conference Chair |
Constantine S. Katsikeas (University of Leeds), buscsk@leeds.ac.uk |
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Sponsoring Journals |
Journal of Global Scholars of Marketing Science,
Journal of Global Fashion Marketing |
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Venue |
Samsung Hall, Yonsei University, Seoul, Republic of Korea |
|
Date |
November 9th, 2013 |
|
Extended Submission Deadline |
October 7th, 2013 |
|
Manuscript Guideline |
Please refer to ¡®KSMS International Conference Guidelines for Final Submission¡¯ at (www.kams.org). |
|
Submit Your Paper to: |
Central Office, Korean Scholars of Marketing Science
Tel: +82 55 213 3346, Fax: +82 55 263 9096
e-mail: stride@changwon.ac.kr |
Program
|
11:00~ 11:30 |
Editorial Board Meeting of Journal of Global Scholars of Marketing Science |
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11:30~ 12:00 |
Editorial Board Meeting of Journal of Global Fashion Marketing |
|
12:00 ~ 12:30 |
Board Meeting |
|
12:00 ~ 13:00 |
Lunch |
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12:30 ~ 13:00 |
Registration |
|
13:00 ~ 14:20 |
Opening Ceremony
- Welcoming Speeches:
Junyean Moon (Hanyang University), President of Korean Scholars of Marketing Science
- Keynote Speech:
¡°Achieving and Sustaining Competitive Differentiation in Today¡¯s Global Marketplace¡±
Constantine S. Katsikeas (University of Leeds), Editor of Journal of International Marketing (SSCI)
- Marketing Pioneer Award |
|
14:30 ~ 16:00 |
Academic Sessions Part I and Symposiums |
|
16:10 ~ 17:40 |
Academic Sessions Part II and Symposiums |
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17:40~ 18:00 |
Reception:
- Awards Ceremony:
JGSMS Best Paper Award 2013
JGFM Best Paper Award 2013
Best Conference Paper Award
KSMS Excellent Service Award |
2013 Keio University - GAMMA Joint Symposium in Seoul
|
Theme |
Social Media and Internet Marketing in Korea and Japan |
|
Co-Hosts |
Keio University
Global Alliance of Marketing & Management Associations |
|
Co-Organizers |
Korean Scholars of Marketing Science
Center for Sustainable Culture & Service, Yonsei University |
|
Symposium
Co-Chairs |
Ikuo Takahashi (Keio University), takahasi@fbc.keio.ac.jp
Eunju Ko (Yonsei University) ejko@yonsei.ac.kr |
2013 Fashion Communication Management Symposium
|
Theme |
Strategic Thoughts and Applications in Fashion Communication Management |
|
Host |
Global Alliance of Marketing & Management Associations |
|
Organizer |
Korean Scholars of Marketing Science |
|
Symposium Chair |
Eunju Ko (Yonsei University), ejko@yonsei.ac.kr |
2013 KSMS-GAMMA Academic Writing and Presentation Workshop II
|
Theme |
Challenges and Tips for Writing and Presenting Academic Papers in Marketing |
|
Host |
Korean Scholars of Marketing Science |
|
Organizer |
Global Alliance of Marketing & Management Associations |
|
Symposium Chair |
Tony Garrett (Korea University), tgarrett@korea.ac.kr |
2013 Global Customer Equity Symposium II
|
Theme |
From Conceptualization to Measurement of Customer Equity in Fast Fashion |
|
Host |
Yonsei University |
|
Organizer |
Korean Scholars of Marketing Science |
|
Sponsor |
National Research Foundation of Korea |
|
Symposium Chair |
Constantine S. Katsikeas (University of Leeds), buscsk@leeds.ac.uk |
Tracks
|
Track |
Chair |
|
Track 1 |
Neuromarketing: Theory and Application |
Eun-Ju Lee (Sungkyunkwan University), elee9@skku.edu |
|
Track 2 |
Consumer Marketing |
Seung Yun Lee (Hanyang University, ERICA) seungyun@hangyang.ac.kr |
|
Track 3 |
Marketing Communication in New Media |
Yung Kyun Choi (Dongguk University)
choiyung@dgu.edu |
|
Track 4 |
Luxury Brand Management |
Pekka Mattila (Aalto University School of Business)
pekka.mattila@aalto.fi |
|
Track 5 |
Social Marketing and Consumer Responses |
Juran Kim (Jeonju University)
jrkim@jj.ac.kr |
|
Track 6 |
Distribution Channel Management in the Global Environment |
Sang-Lin Han (Hanyang University)
slhan@hanyang.ac.kr |
|
Track 7 |
Cultural Marketing and Performing Arts |
Hwa Suk Lee (Chonbuk National University)
sedona98@daum.net
JungMi Nam (Chonbuk National University)
namjm13@hanmail.net |
|
Track 8 |
Beauty Business and Medical Tourism |
Ki Nam Jin (Yonsei University)
jinkn@yonsei.ac.kr |
|
Track 9 |
Dynamic Sustainability and its Correlates in Korea |
Yong-Ki Lee (Sejong University)
yongki2@sejong.ac.kr |
|
Track 10 |
Hospitality and Tourism Marketing |
Sunny Ham (Gachon University)
sham@gachon.ac.kr |
|
Track 11 |
Global Marketing in the Digital Business World |
Byeong-Joon Moon (Kyung Hee University)
bmoon@khu.ac.kr |
|
Track 12 |
Consumer Behavior in Global Market |
Seong-Yeon Park (Ewha Womans University)
sypark@ewha.ac.kr
Hyejeung Cho (Ewha Womans University)
hj_cho@ewha.ac.kr |
|
Track 13 |
Sport Management |
Kihan Kim (Seoul National University)
kihan@snu.ac.kr |
|
Track 14 |
Hanryu Marketing: Marketing K-Pop, K-Cutlure & K-Service |
Guoxin Li (Harbin Institute of Technology)
liguoxin@hit.edu.cn
Chil Soon Kim (Kyung Hee University), cskim@khu.ac.kr |
|
Track 15 |
Consumer Psychology |
Dong-Mo Koo (Kyungpook National University)
unlimited@knu.ac.kr |
|
Track 16 |
Sustainability Management and Marketing |
Sangdo Oh (UNIST)
sangoh@unist.ac.kr
Sharmin Attaran (Bryant University) sattaran@bryant.edu |
Editor of Proceedings: Juran Kim (Jeonju University), jrkim@jj.ac.kr
For More Information:
Central Office
Korean Scholars of Marketing Science
Dept. of Business Administration, Changwon National University
9 Sarimdong, Changwon, Gyeongnam
Republic of Korea
Tel: +82 55 213 3346; Fax: +82 55 263 9096
e-mail: stride@changwon.ac.kr
www.kams.org; www.kamsconference.org
http://www.tandfonline.com/rgam; www.tandfonline.com/rgfm
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