Call for Papers:
Special Issue of Journal of Global Fashion Marketing (JGFM) on ¡°Luxury Brands and Social Media Marketing¡±
Extended Submission Deadline: September 30th, 2013
This Journal of Global Fashion Marketing will publish a special issue on ¡°Luxury Brands and Social Media Marketing¡±
The theme of ¡°Luxury Brands and Social media marketing¡± is emerging as a new paradigm of luxury marketing in the global community. As an aspect of innovative solution, social media becomes a strategic marketing tool in the luxury industry. Therefore, educators and business leaders desire to understand current trends, types, characteristics, cases, and its application to global luxury marketing and what is the potential of social media works and how will this affect the success of luxury business in the future.
Topics for the JGFM special issue (but are not limited to):
l Luxury brand consumer behavior and social media
l Situational factors in social media marketing
l Decision making process in luxury brands
l Revisit to luxury core values and key success stories
l Strategic planning and managing luxury brand management
l Benefits or risks of social media marketing for luxury brands
l Social media communications model and applications of luxury brands
l Social media marketing management
l Business Cases in Social media marketing
l Luxury brand exposure and effectiveness of advertising in social media
Journal of Global Fashion Marketing is an official publication of the Korean Scholars of Marketing Science. Submissions undergo a double blind, peer review process. Manuscript must follow submission guidelines of JGFM (http://www.tandfonline.com/loi/rgfm20).
Full paper extended submission deadline: September 30th, 2013
If you have questions, contact Guest Editors of this JGFM special issue:
Michel Phan (Emlyon Business School), phan@em-lyon.com.
Seong-Yeon Park (Ewha Womans University), sypark@ewha.ac.kr
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