Call for Papers
Special Issue of the Journal of Global Fashion Marketing (JGFM) on “Fashion Visual Merchandising”
Extended Submission Deadline: August 31st, 2013
The Journal of Global Fashion Marketing will publish a special issue on “Fashion Visual Merchandising”
Visual merchandising is a critical in-store communication tool for fashion retailers. Store environment realized by visual merchandising plan affects perceptions, emotion, and behaviors of consumers. We observe many successful fashion marketers increase their budget and efforts on interiors and exteriors of stores, which used to go to advertising. Academic community has been lagging behind the industry in investigating dynamic effects of VM components in stores. We welcome empirical, analytical and conceptual approaches that can contribute to the development of VM theories for fashion stores.
Topics of interest include all aspects of visual merchandising including, but not limited to, the following areas:
n VM and consumer decision making processes
n VM and affective consumer responses
n VM and information search behavior
n VM for various formats of fashion retail
n VM components and their interactive roles
n Category management
n Cross-cultural approaches toward VM research
n Kiosk, and other in-store communication tools
n VM software and applications
n VM research methods
n VM course development & teaching program
n Case analysis in VM
Journal of Global Fashion Marketing is official publication of the Korean Scholars of Marketing Science (http://www.kams.org/). Submissions undergo a double blind, peer review process. Manuscript must be followed by submission guideline of JGFM (http://www.tandfonline.com/loi/rgfm20).
Full paper extended submission deadline by August 31st, 2013
If you have questions, contact Guest Editors of this JGFM special issue:
Ho Jung Choo (Seoul National University), chooho@snu.ac.kr
So-Yeon Yoon (Cornell University), sy492@cornell.edu
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