Call for Papers: GAMMA President¡¯s Choice Awards

Journal of Business Research Special Issue, Deadline: January 15, 2016

    This JBR special issue will include selected papers from research reports presented at the 2016 Global

Marketing Conference at Hong Kong, July 21-24, 2016. Venue: Hong Kong.

    All of papers submitted to the 2016 GMC at Hong Kong are eligible for review toward inclusion in

the special issue of JBR. Best of the best papers presented in all of tracks in the 2016 GMC at Hong

Kong will be eligible for this special issue.

    In honor of the 2016 Global Marketing Conference at Hong Kong organized by Global Alliance of

Marketing & Management Associations and co-hosted by American Marketing Association, European

Marketing Academy, Australian & New Zealand Marketing Academy, Japan Society of Marketing

and Distribution, International Textiles and Apparel Association, Korean Scholars of Marketing Science,

and Lingnan University, the JBR will publish a Special Issue with suitable papers presented at this

conference. The JBR focuses on presenting applications of empirical research to practical situations

and theoretical findings to the reality of the business world.

Topics for the JBR special issue focus on, but are not limited to, the following:             

• Marketing and Entrepreneurship

• (Re-)establishing Trust in Corporations

• International Marketing and Export Management

• Channel Management

• Corporate Branding, Luxury Marketing & Identity-based Value Management

• Marketing and New Product Development Capabilities

• Marketing Anthropology Research (MAR): Artifacts/Closet Digs, Field Experiments, and Direct Observation of Marketing and/or Customer Interactions and Other Behaviors

• Global Trends in Sport Management

• Services Marketing

• Transcultural Experiences within and beyond Home

• Intercultural Communications

• Advertising and Branding

• Marketing Education

• Consumer Lifestyles in a Global Market: Challenges and Opportunities

• Luxury Brand-Building

• International Marketing

• Designer Body as a Global Product

• Beauty Business and Medical Tourism

• Global Marketing, Identities and Desires

• Country Predispositions: COO Images, Ethnocentrism, Disidentification, Affinity and Animosity

• Emotional Labor in Retail Services & B2B Settings

• Marketing Strategy and Management

• Consumer Behavior in Health and Leisure Industries

• Trends in Physical and E-commerce Retailing

• Food, Hospitality and Tourism Marketing

• Marketing Managers' Decision Making

• Innovations in Global Fashion Marketing

• Branded Entertainment and Product Placement

• Consumption and Marketing in Multicultural Marketplaces

• Wine Marketing and Management

• Consumer Decision Making and Quality Signal

• Interactive Marketing Communication

• Cross-Cultural Consumer Behavior

• Consumers, Brands and Brand Management

• Art, Design, Culture and Brand Management

• Relationship Marketing

• Strategic Retail Management

• New Consumer Times for Marketers – How Recent Consuming Trends Challenge the Way we¡¯ve Considered Marketing Tactics & Strategies

• Product Innovation and Diffusion in Emerging Markets

• Marketing in Emerging Markets: Challenges & Opportunities

• Stakeholders-brand Relationships

• Mobile Marketing

• Mobile Advertising

• Explore the Role of the Interaction of Cooperation and Competition

• The Future of Customer Equity: Expanding Its Validity and Implication

• Product Innovation and Service Marketing

• Fashion Digital Strategy and Practice

• Strategic Marketing

• Marketing 2.0: Digital Consumers and Interactive Marketing

• Business to Business Marketing in Fashion

• Theoretical and Practical Evolution of Retailing

• New Product Design Innovation in Marketing

• Brand Marketing in the Digital Age

• Marketing and Business Ethics

• Financial Impacts of Marketing Strategy

• Electronic Word of Mouth (eWOM)

• Marketing for Humanship

• Sustainable Marketing in Asia and the World

• Marketing in General

   

All papers submitted to the 2016 Global Marketing Conference at Hong Kong are eligible for review for inclusion

in the JBR special issue. Scholars seeking consideration of their papers for publication in this special JBR issue

should submit their papers for consideration for the 2016 Global Marketing Conference at Hong Kong and this

JBR special issue to the JBR Guest Co-Editor by January 15, 2016: Prof. Eunju Ko (GAMMA President),

Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 50 Yonsei-ro, Seodaemun-gu,

Seoul, 120-747, Republic of Korea, ejko@yonsei.ac.kr, Tel : +82-2-2123-3109, Fax : +82-2-312-8554.

For More Information:

http://gammaconference.org/2016/