Call for Papers:
Special Issue of Journal of Global Fashion Marketing (JGFM)
on “Sustainability and Management in Fashion, Design,
and Culture”
Submission Deadline: May 31th, 2015
This special issue of Journal of Global Fashion Marketing is titled: “Sustainability
and Management in Fashion, Design, and Culture”. Sustainability is a multi-
dimensional issue that requires a more complex and holistic understanding of
humans and their life. Since the early 1990s, sustainability has been included
in the studies of fashion, design and culture in various ways.
Sustainability studies can be categorized in two ways. One is consumer aspect
of sustainability and the other is managerial aspect of sustainability. Consumer
aspects of sustainability will focus on socially responsible purchasing and
consumption. Managerial aspect will emphasize sustainability on product
development and marketing strategies. Companies become more sophisticated
in their marketing and use the term “sustainability” to increase consumption
of their products. From a sustainability viewpoint, it is not a socially responsible
way of consumption. Therefore, consumer aspect of sustainability may conflict
to the managerial aspect of sustainability. Design and sustainability can be
discussed in same way. Recent societies are becoming increasingly aesthetics-
oriented and companies marketing efforts have led consumers to constantly
search for new fashion and new styles, new sensation and new experience.
Even if the products are designed and produced in a sustainable manner,
increasing consumption patterns will conflict with the sustainability efforts.
The special issues invite researchers to explore both sides of sustainability
in fashion, design and culture. This special issue will publish peer-reviewed
conceptual and empirical papers and business cases of original works that
make significant contributions to the understanding and advancement
of fashion marketing theory, research, and practice.
Topics for the JGFM special issue related to sustainability and management
in fashion, design, and culture mentioned above (but are not limited to):
l Aesthetic consumption and sustainability
l Cross-cultural studies in sustainability
l Green consumer behavior, sustainable consumption
l Sustainable design/ecological design
l Corporate social responsibility
l Socially responsible consumption
l Sustainable fashion and culture
l Environmental sustainability in fashion supply chain
l Attitude towards sustainability
l Sustainable branding
l Sustainable environmental design
l Sustainable architecture
l Social sustainability in architecture
l Re-use/revitalization of architecture
Journal of Global Fashion Marketing is an official publication of ‘Korean Scholars
of Marketing Science’ and ‘Global Alliance of Marketing & Management
Associations’. Submissions undergo a double blind, peer review process.
Manuscript must follow submission guidelines of JGFM (http://www.tandfonline.com/toc/rgfm20/current#.U50zbfl_vl8).
Manuscripts for this special issue should be submitted to guest editors
and jgfm@yonsei.ac.kr by May 31, 2015
Guest Editors:
Min-Young Lee (University of Kentucy), mlee6@uky.edu
Jooeun Sung (Yonsei University), jooeunsung@yonsei.ac.kr
For More Information:
Dayun Jeong
Assistant to JGFM Editor-in-Chief
Yonsei University
Seoul, Republic of Korea
Tel: +82 2 2123 4651
e-mail: jgfm@yonsei.ac.kr
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