2016 Big Data Marketing SYMPOSIUM AT HONG KONG

¡°New Marketing Trends Driven by Big Data¡±

Submission Deadline: April 15, 2016

Dates: July 21-24, 2016; Venue: Conrad Hong Kong, Hong Kong

Symposium Chair: Professor Vithala R. Rao (Cornell University)

e-mail: vrr2@cornell.edu; Tel: +1 607-255-3987.

The Global Alliance of Marketing and Management Associations is pleased to announce the 2016 BIG DATA MARKETING Symposium on ¡°New Marketing Trends Driven by Big Data¡± to be held at the 2016 Global Marketing Conference in Hong Kong. We are interested in providing opportunities to share successful cases, big data solutions, research findings and conceptual papers that explore and investigate issues related to big data.

Big data has become one of the hottest topics in every industry over the last five years. As almost every part of our life has been more digitalized and IoT chips have been implanted into more and more things we used every day, more and more unplanned and atypical data have been available to marketing researchers. The purpose of this GAMMA Symposium is to provide a venue for not only academic researchers but also industry experts to get together and share their advanced knowledge and experience regarding what type of data is available and what we can do with those data.

Through a series of scholarly paper presentations and industry cases, the Symposium participants will be exposed to fresh and unique research topics and have a chance to understand the frontier trends in this area. Topics will include successful cases of big data-based marketing, text-mining related research, IoT-driven topics, and so on. 

Submission to: Professor Jaihak Chung, Business School, Sogang University, Matheo Hall 503, Shin Soo Dong, Mapo Gu, Republic of Korea, jaihak@sogang.ac.kr, Tel: +82-2-705-8859, Fax: +82-2- 705-8519.

For More Information:

- 2016 Global Marketing Conference at Hong Kong Homepage: