Call for Papers Special Track:
Success Factors in Global Business-to-Business Markets - Marketing Orientation, Strategy and Firm Performance
“2016 Global Marketing Conference Hong Kong” Submission Deadline: March 15th, 2016 Selected papers from the submissions to ‘Success Factors in Global Business-to-Business Markets -- Marketing Orientation, Strategy and Firm Performance’ track of ‘2016 Global Marketing Conference at Hong Kong’ (Conrad Hong Kong, Hong Kong, July 21-24, 2016) will be considered for possible publication in a regular issue of Industrial Marketing Management. All papers submitted to this special track must focus on industrial or B2B markets. Theoretical, empirical and case based papers will be considered. Please contact Professor C. Anthony Di Benedetto (Temple University) who is the chair of ‘Success Factors in Global Business-to-Business Markets -- Marketing Orientation, Strategy and Firm Performance’ track of 2016 GMC at Hong Kong. Track Chair: - Professor C. Anthony Di Benedetto Fox School of Business, Temple University, 523 Alter Hall (006-09), 1801 Liacouras Walk, Philadelphia, PA 19122 USA anthony.dibenedetto@temple.edu Tel: +1-215-204-8147, Fax: +1-215-204-6237. Submissions: - Extended Abstract Submission Deadline: March 15, 2016 Please follow the submission guidelines of 2016 GMC at Hong Kong for the extended abstract. - Full Paper Submission Deadline: Oct. 15, 2016 - Please submit a single MSWord file to the above e-mail address. For More Information: Track Chair: anthony.dibenedetto@temple.edu 2016 Global Marketing Conference at Hong Kong: http://gammaconference.org/2016/ E-mail: stride@changwon.ac.kr
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