Call for Papers

2016 ESCP-GAMMA JOINT SYMPOSIUM &

L¡¯ORÉAL & ESCP Europe Award 2016

The 2016 Global Marketing Conference (GMC) will be held

at Conrad Hong Kong, Hong Kong, July 21-24, 2016. ESCP

Europe and Global Alliance of Marketing & Management

Associations jointly hold the 2016 ESCP-GAMMA Joint

Symposium on

" Beauty Marketing: Past, Present, and Future¡±

The Symposium is an opportunity to bring together scholars

conducting research and publishing in this fascinating area

of beauty from a broad marketing point of view (from

consumer behavior to advertising, and beyond). Beauty

has captured scholars¡¯ attention throughout the last

decades, from looking at the role of beauty in

advertising (e.g. Bower, & Landreth, 2001; Solomon,

Ashmore, & Longo, 1992) to exploring its socio-

constructed aspects (e.g. Thompson, & Hirschman,

1995) or unveiling cultural dimensions of beauty

representation (Englis, Solomon, & Ashmore, 1994).

Conceptual and empirical manuscripts are welcome.

Indicative topics include – but are not limited to –

the following:

• Historical perspectives on Beauty and its role in marketing;

• New developments on understanding the role of

          beauty in consumer behavior;

• The social representation of beauty in marketing;

• Beauty in advertising;

• Cognitive, emotional and behavioural aspects of beauty in marketing;

   

• Cultural aspects of beauty in marketing;

   

• Gender differences in beauty perception;

   

• Beauty & emotions in marketing;

Submissions must be received by January 15, 2016. All

submissions, reviewing and notifications will be

conducted electronically. If you do not receive

confirmation of your submission within seven days,

please contact the track chair. Please submit manuscripts

in an MS WORD document in Times New Roman

12-font. All papers accepted for review will be subjected

to a double-blind peer review procedure.

Initial submissions for the conference track should have

page numbers and be limited to 20 pages of text in length

(double space). The format of the papers must comply

with the guidelines of the Journal of Business

Research. Please place all tables and figures at the end

of the manuscript (following the references). Information

identifying the submission authors (affiliation, mailing

address, telephone number, and e-mail address) should

only be listed on the title page.

All the papers presented in the ¡®ESCP-GAMMA Joint

Symposium¡¯ will be candidates for the L¡¯ORÉAL &

ESCP Europe Award 2016 The best paper will be selected

by a joint ESCP Europe and GAMMA Award

Committee and will be awarded the following prize of

1,000¢æ (one thousand euros)

Please submit your paper before January 15 to the Symposium

Chair or co-chair Prof. Benjamin G. Voyer, ESCP Europe

Business School, 527 Finchley Road, London, NW3 7BG,

UK, bvoyer@escpeurope.eu, T +44 20 7443 8836. Prof.

Minas Kastanakis, ESCP Europe Business School, 527

Finchley Road, London, NW3 7BG, UK,

mkastanakis@escpeurope.eu, T +44 20 7443 8800

For More Information:

References:

Bower, A. B., & Landreth, S. (2001). Is beauty best? Highly

versus normally attractive models in advertising. Journal

of Advertising, 30(1), 1-12.

Englis, B. G., Solomon, M. R., & Ashmore, R. D. (1994).

Beauty before the eyes of beholders: The cultural encoding

of beauty types in magazine advertising and music television.

Journal of advertising, 23(2), 49-64.

Netemeyer, R. G., Burton, S., & Lichtenstein, D. R. (1995).

Trait aspects of vanity: Measurement and relevance to

consumer behavior. Journal of consumer research, 612-626.

Solomon, M. R., Ashmore, R. D., & Longo, L. C. (1992).

The beauty match-up hypothesis: Congruence between types

of beauty and product images in advertising. Journal of

advertising, 21(4), 23-34.

Thompson, C. J., & Hirschman, E. C. (1995). Understanding

the socialized body: A poststructuralist analysis of consumers'

self-conceptions, body images, and self-care practices.

Journal of Consumer Research, 139-153.