Call for Papers: Special Issue of 

Australasian Marketing Journal on

Celebrating the Magic of Marketing:

An Asia-Pacific Focus

Extended abstract submissions must be received by January 15, 2016.

Full manuscript submissions must be received by June 15, 2016.

This special issue aims at addressing contemporary trends and challenges relating to

marketing today. Its sole objective of is to showcase the myriad of marketing topics

conducted by researchers who participated in the 2016 GMC at Hong Kong.

This special issue focuses on answering broad questions on marketing primarily in

the Asia-Pacific Region. The region, despite the global recession, has seen growth

across many industries. In fact, the Asia-Pacific has become a driver of the global

economy. As international businesses look for expansion overseas, the region

presents some of the best opportunities for examining the impacts of the global

economy and trends on the consumer. Further examination of the region reveals

a number of important developments such technological innovations, the impact

of the Internet and e-commerce on marketing, the growth of Asian brands as well

as the importance of personal and inter-organisational relationships.

The rise of the middle to upper income groups and their consumption patterns has

become a topic of interest amongst researchers as well as practitioners. A greater

demand for luxury products, conspicuous consumption, brand authenticity and

innovative products has been repeatedly discussed in the popular press and

academic circles. Furthermore, the growth of the counterfeit and mimic products

in the market has become a major focus of many researchers on the Asia-Pacific

Region. As such, the disruptive consequences yet utilitarian function for consumers

have become crucial discussion-points that need to be addressed. 

Topics: For this special issue, topics include but are not limited to the following:

Product and technological innovation; advantages and disadvantages of e-commerce

in the region; limitations for e-commerce in the region; branding issues; interpersonal

relationships; conspicuous consumption; brand prominence; product and brand

authenticity; counterfeiting and brand mimicry; marketing strategy in the region;

developments in retail marketing; supply chain management.

Submission and Review Process:  

All submissions, reviewing and notification will be conducted electronically

through e-mail. If you do not receive confirmation of your submission within

seven days, please contact the guest co-editors mentioned below.  Please submit

manuscripts in an MS WORD document in Times New Roman 12-font. Extended

abstract submissions should follow 2016 Global Marketing Conference (GMC)

guidelines. Full manuscript submissions should have page numbers and

be limited to 20 pages of text in length.

Papers must be maximum 7,000 words in total length including references and

comply with the AMJ requirements as at: 

http://www.elsevier.com/journals/australasian-marketing-journal/1441-3582/guide-for-authors.

They must be original and not be submitted elsewhere. Slightly

longer high-quality papers may be acceptable, as ethnographic studies often

require a little more length than others, but papers exceeding 10,000 words are

highly unlikely to gain acceptance. The manuscripts title page should include

the corresponding author¡¯s name, affiliation, mailing address, telephone number,

and e-mail address. Names and contact information for other authors should be

included as well.  

This special issue is for papers initially submitted to the 2016 Global Marketing

Conference (GMC) at Hong Kong. ONLY papers selected by the special issue

co-editors will be considered for this special issue of the Australasian Marketing

Journal on marketing in the Asia-Pacific Region. Should there be insufficient papers

of a high-enough quality for a full special issue, then a special section will be

published as part of Issue 1 of the AMJ in February 2017.

Guest co-editors: Prof. Ian Phau, School of Marketing, Curtin Business School,

GPO Box U1987, Perth WA, Australia 6845, ian.phau@cbs.curtin.edu.au,

Tel: +61-8-9266-4014, Fax: +61-8-9266-3937. Prof. Tony Garrett, Korea University

Business School, #616 LG-POSCO Building, Anam-Dong, Seongbuk-Gu, Seoul

136-701, Republic of Korea, tgarrett@korea.ac.kr, Tel: +82-2-3290-2833.

The 2016 Global Marketing Conference (GMC) will be held in Hong Kong in July, 2016.

For more GMC information, please visit: gammaconference.org/2016/.