Call for Papers: Special Issue of Journal of Business Research (JBR) on “Fashion Marketing Trends in Social Media” and “Sustainability in Fashion Management” Extended Abstract Submission Deadline: Feb. 24, 2017 Full Paper Submission Deadline: Nov. 10, 2017 The Journal of Business Research will publish a special issue on “Fashion Marketing Trends in Social Media,” and “Sustainability in Fashion Management” with selected papers presented in two tracks called ‘Fashion Marketing Trends in Social Media’ and ‘Sustainability in Fashion Management’ in 2017 Global Fashion Management Conference at Vienna (http://gammaconference.org/2017). The themes are the mainstream of successful fashion business and management. As media technologies advance, social media is becoming an integral part of fashion consumers as well as business organizations. Social media is evolving in new interactive platform not only to create new paradigm of shopping for fashion but also to foster fashion marketing including customer service, vicarious experience, creative advertising option and new business opportunities. Therefore, educators and practitioners desire to forecast for social media to bring more and better features in the future. Topics of Fashion Marketing Trends in Social Media (but are not limited): New area of communication between fashion consumer and social media; Social network shopping; Social media as a conduit for more vicarious experience; Innovative solution of social media in fashion; Social customer relation marketing; Social media optimization for fashion marketing; creative advertising option and effectiveness; Multi channel social media strategy; and cases of social media marketing. Another priority in global community is an issue of sustainability that is already providing to be a game changer. It is a part of much bigger theme in fashion business operation that is focused on everything from environmental and social sustainability concerns. Recently, the corporate sustainability concept shifts to create shared value, which leads to more consumer engagement in positive behaviour change rather than buying. Therefore, global business leaders would know the potentials of new approach into sustainability and its impact on the success of their fashion management in the future. Topics of Sustainability in Fashion Management (but not limited): Global issue and sustainable consumption in fashion; Sustainable fashion management; Sustainable and innovative product management; Corporate social responsibility versus creating valued share; Sustainable value chains; Business initiative for sustainability on digital platform. Extended Abstract Submission Deadline: February 24th, 2017 - Authors should submit their extended abstracts to one of following two tracks called ‘Fashion Marketing Trends in Social Media’ and ‘Sustainability in Fashion Management’ of the 2017 GFMC at Vienna to be qualified for the formal full-paper submission to this JBR Special issue. - Authors should express their intentions to publish their papers in this JBR special issue to their track chairs. - Submission Guidelines of the extended abstract to 2017 GFMC at Vienna can be found at: http://gammaconference.org/2017/ - Extended Abstract Submission to: 1) ‘Fashion Marketing Trends in Social Media’ Track: Professor Eun Young Kim (Chungbuk National University),eunykim@cbnu.ac.kr 2) ‘Sustainability in Fashion Management’ Track: Professor Juran Kim (Jeonju University), jrkim@jj.ac.kr; Ralf Schellhase (University of Applied Sciences, Darmstadt), rschellhase@t-online.de Full Paper Submission Deadline: November 10th, 2017 - Only the papers that are accepted, registered, and presented at the 2017 GFMC at Vienna will be eligible for the full-paper submission. - The Guest Editors will select the best papers presented at two tracks called ‘Fashion Marketing Trends in Social Media’ and Sustainability in Fashion Management’ of the 2017 GFMC at Vienna and invite the authors to submit their full papers to this JBR Special issue on ‘Fashion Marketing Trends in Social Media’ and Sustainability in Fashion Management’ for the formal review. - All papers should be formatted according to the JBR Submission Guidelines. (https://www.elsevier.com/journals/journal-of-business-research/0148-2963/guide-for-authors) - All selected full papers are subject to the formal double blind review process of the JBR. - Full Papers Submission to the Guest Editors of this JBR special issue. For More Information Guest Editors: Professor Kyung Hoon Kim Dept. of Business Administration, Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea, E-mail: stride@changwon.ac.kr Professor Eun Young Kim Dept. of Fashion Design Information, Chungbuk National University, 1 Chungdae-ro, Cheongju, Republic of Korea, E-mail: eunykim@cbnu.ac.kr
|
