CFP: 2018 Global Marketing Conference at Tokyo (ver.13)
Conference Date: July 26th-29th, 2018 Extended Submission Deadline: January 31, 2018 Co-Hosts: - American Marketing Association - European Marketing Academy - Australian & New Zealand Marketing Academy - Japan Society of Marketing and Distribution - Korean Scholars of Marketing Science Local Co-Host: Keio University (Japan) Organizer: Global Alliance of Marketing & Management Associations Partners: - Association for Consumer Research (USA) - China Marketing Association of University (China) - AEMARK (Spain) - Greek Marketing Academy (Greece) - Aalto University Executive Education (Finland) - Aalto University School of Business (Finland) - Harbin Institute of Technology (China) - New Zealand Asia Institute of the University of Auckland (New Zealand) - Center for Sustainable Culture & Service, Yonsei University (Republic of Korea) Sponsors: - National Research Foundation of Korea (Republic of Korea) - Korea Economy and Management Development Institute (Republic of Korea) Conference Co-Chairs: - Roland T. Rust (University of Maryland) - Ajay K. Kohli (Georgia Institute of Technology) - Laszlo Sajtos (University of Auckland) - Tatsuro Watanabe (Senshu University) - Akira Shimizu (Keio University) - Yung Kyun Choi (Dongguk University) The Conference Organizing Committee Chair: Eunju Ko (Yonsei University) Academic Excellence Committee Chair: Charles R. Taylor (Villanova University) Sponsoring Journals: Special Issues & Section - Journal of Business Research: 2 special issues on "GAMMA President's Choice Awards" & "Digital & Social Media Marketing in Global Business Environment" - International Journal of Advertising: Leveraged Marketing Communications (LMC) - Industrial Marketing Management: Global Perspectives in Business-to-Business Marketing - Journal of Advertising: Social Media and Luxury Brand Communication - Journal of Hospitality & Tourism Research: Customer Engagement in Tourism and Hospitality - Journal of Service Management: The New Frontiers in Digital Media Services - Journal of Promotion Management: Promoting Brand Relationships - Journal of Global Scholars of Marketing Science: Algorithms: Constructing/Testing Theory in Marketing and Strategic Management via Computing with Words and fsQCA - Journal of Global Fashion Marketing: Beauty, Design & Aesthetic in Marketing & Fashion - Australian Marketing Journal: Marketing Revolution in an Interconnected World - Asia Pacific Journal of Marketing and Logistics: Asia-Pacific Advances in Neuromarketing and Psychophysiology - International Marketing Review: Cross Cultural Consumers and Globalization - The Service Industries Journal: Political Branding in Turbulent Times - Journal of Management Science: Sharing Economy in Emerging Markets: Challenges and Opportunities for Marketing Joint Symposia: - 2018 EMAC-GAMMA JOINT SYMPOSIUM - 2018 ANZMAC-GAMMA JOINT SYMPOSIUM - 2018 JSMD-GAMMA JOINT SYMPOSIUM - 2018 CMAU-GAMMA JOINT SYMPOSIUM - 2018 AALTO UNIVERSITY-GAMMA JOINT SYMPOSIUM - 2018 SIMKTG-GAMMA JOINT SYMPOSIUM - 2018 GMA-GAMMA JOINT SYMPOSIUM - 2018 AEMARK-GAMMA JOINT SYMPOSIUM - 2018 HIT-GAMMA JOINT SYMPOSIUM - 2018 ESCP-GAMMA JOINT SYMPOSIUM - 2018 NZAI-GAMMA JOINT SYMPOSIUM - 2018 2018 KAPPS-GAMMA JOINT SYMPOSIUM
Keynote Speaker: Christian Homburg (University of Mannheim), Total citations by Google Scholar: 41,452 (as of 19th of Dec., 2017) Workshop: - Learning fuzzy-set Qualitative Comparative Analysis (fsQCA) for Beginners - Hands-on Workshop Instructor: Prof. Arch G. Woodside (Curtin University) 2018 GAMMA Doctoral Colloquium: - Co-Chairs: Prof. John W. Cadogan (Loughborough University), Editor-in-Chief of International Marketing Review Professor C. Anthony Di Benedetto (Temple University), Co-Editor of Industrial Marketing Management Tracks: 60
Attached is 'CFP: 2018 GMC at Tokyo (ver.13)'.
For More Information: Central Office Global Alliance of Marketing & Management Associations Tel: +82 55 213 3346; Fax: +82 55 263 9096
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