Call for Papers:
The 2018 Global Marketing Conference at Tokyo seeks submissions for
Special Section of the Journal of Advertising on
“Social Media and Luxury Brand Communication”
Submission Deadline of Extended Abstract: January 15th, 2018
Submission Deadline of Full Paper: August 15th, 2018
The 2018 Global Marketing Conference (GMC) at Tokyo will publish a special section on “Social Media and Luxury Brand Communication” in the Journal of Advertising (JA).
The theme of “Social Media and Luxury Brand Communication” is emerging as a new area of advertising in the global community. Offering a creative and innovative solution, advertising becomes a strategic marketing tool in the luxury brand management. The 2018 GMC at Tokyo has created a special track that seeks manuscripts that explore theoretical understanding of global luxury brand communication through social media. More specifically, this track aims to explore how luxury brand communication through social media can be theoretically conceptualized and understood as a process of communication in the global marketplace.
Topics of interest include (but are not limited to):
l Theoretical model of social media and luxury brand communication
l Measurement of the perceived luxury value of a product or a brand in social media communication
l Luxury brand exposure and effectiveness in social media
l Information processing in luxury brand communication through social media
l Social and psychological perspectives of luxury brand communication through social media
l Celebrity endorsement in luxury brand communication through social media
l Gender issues in luxury brand communication through social media
l Roles of social media and information dissemination and exchange in luxury brand communication
l Strategic planning and managing luxury brand communication through social media
l Cross-cultural issues in luxury brand communication through social media
l Data mining and big data analytics in luxury Brand communication through social media
l Meta-analysis of luxury Brand communication through social media
l Qualitative inquiry on luxury Brand communication through social media
l Technology integration and application in luxury brand communication through social media
Other forms of marketing communications in the luxury brand management through social media
A formal double blind peer review process will be applied for all of the submissions.
Submission Deadlines
Extended Abstract Submission Deadline: January 15th, 2018
- Authors should submit their extended abstracts to the Track Chair of “Social Media and Luxury Brand Communication” at the 2018 GMC at Tokyo to be qualified for the formal full-paper submission to the JA Special Section.
- Submission Guidelines of the extended abstract to 2018 GMC at Tokyo can be found at:
http://gammaconference.org/2018/
- Track Chair: Professor Eunju Ko (Yonsei University), gmcja2018@gmail.com
Full Paper Submission Deadline: August 15th, 2018
- Only the papers that are accepted, registered, and presented at the 2018 GMC will be eligible for the full-paper submission.
- The track chair will select the best papers presented at the 2018 GMC at Tokyo and invite the authors to submit their full papers to the JA Special Section on ‘Social Media and Luxury Brand Communication’ for the formal review.
- All papers should be formatted according to the JA Submission Guidelines (http://www.tandfonline.com/toc/ujoa20/current) and submitted through ScholarOne (https://mc.manuscriptcentral.com/ujoa). Please also note in the cover letter that the submission is for the Special Section on “Luxury Brand Management in Advertising” based on the 2018 GMC extended abstract.
- All selected full papers are subject to the formal double blind review process of the JA. The invitation to submit a full paper does not guarantee either its conditional acceptance or publication.
Submissions and inquiries should be directed to:
Guest Editor of this JA Special Section:
Professor Eunju Ko (Yonsei University), gmcja2018@gmail.com
