Conference Date: July 19th-22nd, 2018
Conference Venue: Tokyo, Japan
Submission Deadline: January 15th, 2018
Co-Hosts:
- American Marketing Association
- Australian & New Zealand Marketing Academy
- Japan Society of Marketing and Distribution
- Korean Scholars of Marketing Science
Local Co-Host: Keio University (Japan)
Organizer: Global Alliance of Marketing & Management Associations
Partners:
- China Marketing Association of University (China)
- AEMARK (Spain)
- Greek Marketing Academy (Greece)
- Aalto University Executive Education (Finland)
- Aalto University School of Business (Finland)
- Harbin Institute of Technology (China)
- Center for Sustainable Culture & Service, Yonsei University (Republic of Korea)
Sponsors:
- National Research Foundation of Korea (Republic of Korea)
- Korea Economy and Management Development Institute (Republic of Korea)
Conference Co-Chairs:
- Roland T. Rust (University of Maryland)
- László Sajtos (University of Auckland)
- Akira Shimizu (Keio University)
- Yung Kyun Choi (Dongguk University)
The Conference Organizing Committee Chair: Eunju Ko (Yonsei University)
Academic Excellence Committee Chair: Charles R. Taylor (Villanova University)
Sponsoring Journals: Special Issues
- Journal of Business Research: 2 special issues on "GAMMA President's Choice Awards" & "Digital & Social Media Marketing in Global Business Environment"
- International Journal of Advertising: Leveraged Marketing Communications (LMC)
- Journal of Advertising: Social Media and Luxury Brand Communication
- Journal of Service Management: The New Frontiers in Digital Media Services
- Journal of Promotion Management: Promoting Brand Relationships
- Journal of Global Scholars of Marketing Science: Algorithms: Constructing/Testing Theory in Marketing and Strategic Management via Computing with Words and fsQCA
- Journal of Global Fashion Marketing: Beauty, Design & Aesthetic in Marketing & Fashion
- Australian Marketing Journal: Marketing Revolution in an Interconnected World
- Journal of Management Science: Sharing Economy in Emerging Markets: Challenges and Opportunities for Marketing
Joint Symposium:
- 2018 ANZMAC-GAMMA JOINT SYMPOSIUM
- 2018 JSMD-GAMMA JOINT SYMPOSIUM
- 2018 AALTO UNIVERSITY-GAMMA JOINT SYMPOSIUM
- 2018 SIMKTG-GAMMA JOINT SYMPOSIUM
- 2018 GMA-GAMMA JOINT SYMPOSIUM
- 2018 AEMARK-GAMMA JOINT SYMPOSIUM
- 2018 HIT-GAMMA JOINT SYMPOSIUM
- 2018 ESCP-GAMMA JOINT SYMPOSIUM
Workshop:
- Learning fuzzy-set Qualitative Comparative Analysis (fsQCA) for Beginners - Hands-on Workshop:
Instructor: Prof. Arch G. Woodside (Curtin University)
Tracks: 50
* More organizations and journals are expected to join 2018 GMC at Tokyo.
Attached is 'CFP: 2018 GMC at Tokyo (ver.4)'.
