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Email Date 2018-01-18 16:24:17
File JA Special Section Luxury Brand Extended (010818)_(68.5 KB)
Title Extended Deadline: JA on Social Media and Luxury Brand Communication

Call for Papers:

 

 The 2018 Global Marketing Conference at Tokyo seeks submissions for

Special Section of the Journal of Advertising on

Social Media and Luxury Brand Communication

Extended Submission Deadline of Extended AbstractJanuary 31, 2018

Submission Deadline of Full Paper: August 15th, 2018

 

The 2018 Global Marketing Conference (GMC) at Tokyo will publish a special section on

Social Media ad Luxury Brand Communication in the Journal of Advertising(JA).

The theme of Social Media and Luxury Brand Communication is emerging as a new area

of advertising in the global community. Offering a creative and innovative solution,

advertising becomes a strategic marketing tool in the luxury brand management. The 2018

GMC at Tokyo has created a special track that seeks manuscripts that explore theoretical

understanding of global luxury brand communication through social media. More specifically,

this track aims to explore how luxury brand communication through social media can be

theoretically conceptualized and understood as a process of communication in the global

marketplace.

 

Topics of interest include (but are not limited to):

l  Theoretical model of social media and luxury brand communication   

l  Measurement of the perceived luxury value of a product or a brand in social media

communication

l  Luxury brand exposure and effectiveness in social media

l  Information processing in luxury brand communication through social media

l  Social and psychological perspectives of luxury brand communication through social

media

l  Celebrity endorsement in luxury brand communication through social media

l  Gender issues in luxury brand communication through social media

l  Roles of social media and information dissemination and exchange in luxury brand

communication

l  Strategic planning and managing luxury brand communication through social media

l  Cross-cultural issues in luxury brand communication through social media

l  Data mining and big data analytics in luxury Brand communication through social

media

l  Meta-analysis of luxury Brand communication through social media

l  Qualitative inquiry on luxury Brand communication through social media

l  Technology integration and application in luxury brand communication through

social media

Other forms of marketing communications in the luxury brand management through

social media

 

A formal double blind peer review process will be applied for all of the submissions.

 

Submission Deadlines

 

Extended Abstract Submission Deadline: January 31, 2018

- Authors should submit their extended abstracts to the Track Chair of Social Media

and Luxury Brand Communication at the 2018 GMC at Tokyo to be qualified for the

formal full-paper submission to the JA Special Section.

- Submission Guidelines of the extended abstract to 2018 GMC at Tokyo can be found at:

 http://gammaconference.org/2018/

- Track Chair: Professor Eunju Ko (Yonsei University), gmcja2018@gmail.com  

 

Full Paper Submission Deadline: August 15th, 2018

- Only the papers that are accepted, registered, and presented at the 2018 GMC will be

eligible for the full-paper submission.

- The track chair will select the best papers presented at the 2018 GMC at Tokyo and

invite the authors to submit their full papers to the JA Special Section on Social

Media and Luxury Brand Communication for the formal review.

- All papers should be formatted according to the JA Submission Guidelines

(http://www.tandfonline.com/toc/ujoa20/current) and submitted through ScholarOne

(https://mc.manuscriptcentral.com/ujoa). Please also note in the cover letter that the

submission is for the Special Section on Luxury Brand Management in Advertising 

based on the 2018 GMC extended abstract.

- All selected full papers are subject to the formal double blind review process of the 

JA. The invitation to submit a full paper does not guarantee either its conditional

acceptance or publication.

 

Submissions and inquiries should be directed to:

Guest Editor of this JA Special Section:

Professor Eunju Ko (Yonsei University), gmcja2018@gmail.com


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