Call for Papers: 

Special Issue of Journal of Business Research (JBR) on

¡°Digital and Social Media Marketing in Global Business Environment¡±

Extended Submission Deadline of Extended Abstract: Jan. 31, 2018

Full Paper Submission Deadline: Nov. 25, 2018

The Journal of Business Research will publish a special issue on ¡°Digital and Social Media

Marketing in Global Business Environment¡± with selected papers presented in a track called

¡°Digital and Social Media Marketing in Global Business Environment¡± in 2018 Global

Marketing Conference at Tokyo (http://gammaconference.org/2018). 

The theme is the mainstream of successful marketing practices. As digital and media

technologies advance, digital and social media are becoming integral parts of consumers

as well as business organizations. Digital and social media are evolving in new interactive

platform not only to create new paradigm of consumer behavior but also to foster marketing

activities including customer service, vicarious experience, creative advertising option and

new business opportunities. Therefore, scholars and practitioners desire to forecast for

digital and social media to bring more and better features in the future of marketing.

Topics of Digital and Social Media Marketing in Global Business Environment

(but are not limited): New area of communication between consumer and social media;

Social network shopping; Social media as a conduit for more vicarious experience;

Innovative solution of social media in marketing; Social customer relationship marketing;

Social media optimization for marketing; Creative digital and social media advertising

option and effectiveness; Multi channel social media strategy; Search and product evaluation;

Consumers¡¯ engagement with user-generated content; Marketing impact of user-generated

content; Consumer response to and effectiveness of advertising strategies on social media;

Consumer response to and effectiveness of content strategies on social media; The use of

social media for service delivery; Effect of social media on other media channels; Marketing

in digital media; Mobile commerce and location-based services; Marketing in the sharing

economy; Attribution modelling and digital budget allocation; Dynamic pricing; Privacy,

public policy and legal issues in digital and social media marketing; Digital and social media

marketing strategy and analytics; Digital and social media marketing metrics.

Extended Submission Deadline of Extended Abstract: January 31, 2018

- Authors should submit their extended abstracts to the following track called ¡°Digital and

Social Media Marketing in Global Business Environment¡± of the 2018 GMC at Tokyo

to be qualified for the formal full-paper submission to this JBR Special issue.

- Authors should express their intentions to publish their papers in this JBR special issue

to their track chairs.

- Submission Guidelines of the extended abstract to 2018 GMC at Tokyo can be found at:

http://gammaconference.org/2018/  

- Extended Abstract Submission to ¡®Digital and Social Media Marketing in Global Business

Environment¡¯ Track: Prof. Kyung Hoon Kim, Professor, Changwon National University,

9 Sarimdong Changwon, Gyeongnam, Republic of Korea, stride@changwon.ac.kr,

Tel: +82-55-213-3346, Fax: +82-55-263-9096.

Full Paper Submission Deadline: Nov. 25^th, 2018

- Only the papers that are accepted, registered, and presented at the 2018 GMC at Tokyo

will be eligible for the full-paper submission.

- The Guest Editor will select the best papers presented at a track called ¡®Digital and Social

Media Marketing in Global Business Environment¡¯ of the 2018 GMC at Tokyo and invite

the authors to submit their full papers to this JBR Special issue on ¡®Digital and Social Media

Marketing in Global Business Environment¡¯ for the formal review.

- All papers should be formatted according to the JBR Submission Guidelines.

(https://www.elsevier.com/journals/journal-of-business-research/0148-2963/guide-for-authors)

- All selected full papers are subject to the formal double blind review process of the JBR.

- Full Papers Submission to the Guest Editor of this JBR special issue.

For More Information

Guest Editor:  

Professor Kyung Hoon Kim

Dept. of Business Administration,

Changwon National University,

9 Sarimdong Changwon, Gyeongnam,

Republic of Korea,

E-mail: stride@changwon.ac.kr