Call for Papers: Globalization and Fashion Marketing Performance
Journal of Global Fashion Marketing Special Issue, Extended Deadline: Feb. 29, 2012
This JGFM special issue will include selected papers from research reports presented at the 2012 Global Marketing Conference at Seoul, July 19-22, 2012. Venue: COEX, Seoul, Republic of Korea.
The main topic of this JGFM special issue is to explore the global trends of clothing and textiles marketing. The objective of this special issue is to bring together international scholars from different disciplines and different countries working to advance knowledge on the fashion marketing. The role of fashion marketing is an area in need of new developments, theories, and knowledge in light of the trends toward global fashion markets.
In honor of the 2012 Global Marketing Conference at Seoul organized by the Korean Academy of Marketing Science, Japan Society of Marketing and Distribution, European Marketing Academy, International Textiles and Apparel Association, and Australian & New Zealand Marketing Academy, JGFM will publish a Special Issue on Globalization and Fashion Marketing Performance featuring suitable papers presented at this conference. The JGFM focuses on presenting applications of empirical research to practical situations and theoretical findings to the reality of the business world.
Topics for the JGFM special issue focus on, but are not limited to, the following:
l Fashion Marketing Trends and Industry Analysis
l Fashion Marketing Trends and Industry Analysis
l Fashion Marketing Theory and Practices
l Fashion Marketing Research Methodology
l Fashion Marketing Cases
l Fashion Consumer Behavior
l Fashion Forecasting System
l Fashion Market Segmentation
l Fashion Product Innovation
l Fashion Merchandising
l Fashion Brand Management
l Fashion Marketing Communications
l Global pricing issues
l Fashion Retailing and Distribution Channels
l Service Management in the Fashion Industry
l Cross-cultural issues of fashion marketing management
l Corporate Social Responsibility Issues
l Future Directions in the fashion industry
l Fashion Industry and Policy Issues
l Legal Issues of Fashion Industry
l Sportswear Marketing and Sponsorship
l Luxury Marketing
l Culture Marketing
l New and Specific Marketing Issues
l Interdisciplinary research issues
All of papers presented in Globalization and Fashion Marketing Performance related tracks in the 2012 Global Marketing Conference at Seoul are eligible for review for inclusion in the JGFM special issue. Scholars seeking consideration of their papers for publication in this special JGFM issue should communicate such intention to the JGFM Guest Editors: Prof. Kathleen Rees, Dept. of Human Sciences, HS128, MSC 168 Texas A&M University-Kingsville, Kingsville, Texas 78363-8202, USA, kathleen.rees@tamuk.edu, Tel : +1-361-593-2357, Fax : +1-361-593-2230. Prof. Eun Joo Park, Dept. of Fashion Design, Dong-A University, 840 Hadan-dong, Saha-gu, Busan, Republic of Korea, ejpark@dau.ac.kr, Tel: +82-51-200-7332, Fax: +82-51-200-7335.
For More Information:
http://www.kamsconference.org/; http://www.jgfm.org
(Mobile Homepage) m.kamsconference.org
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