Call for Papers

Special Issue of the Journal of Product Innovation Management

Product Development and Performance in the Global Environment

for 2012 Global Marketing Conference at Seoul

Extended Submission Deadline: February 29, 2012

Venue: COEX, Seoul, Republic of Korea

Date: July 19-22, 2012

In honor of 2012 Global Marketing Conference at Seoul organized by Korean Academy of Marketing Science, Japan Society of Marketing and Distribution, European Marketing Academy, International Textile and Apparel Association, and Australian & New Zealand Marketing Academy, Journal of Product Innovation Management will publish a Special Issue on ¡®Product Development and Performance in the Global Environment¡¯ featuring suitable papers presented at this conference. JPIM has served as a market place for science-based innovative ideas that are produced and consumed by scholars and business people.

Topics will focus on, but are not limited to, the following:

l  Global New Product Development

l  Global Transfer of Product Innovation

l  Global Knowledge Management of Product Innovation

l  Global Customer Satisfaction and Product Development

l  Global Customer Targeting and Global New Product Management

l  Performance of Global Product Innovation

l  IT Usage and Global Product Success

l  Culture and Process of Global Product Innovation

l  Global Product Design Management

l  Global Strategy of New Product Development

l  Global Fashion Product Innovation Management

In line with the above statement, all papers submitted to 2012 Global Marketing Conference at Seoul are eligible for review to be included in the special issue. If you want your paper to be considered for possible publication in JPIM, then please inform your intention to Prof. Eunju Ko (Professor of Fashion Marketing, Dept. of Clothing and Textiles, College of Human Ecology,  Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr).

More Information:

Journal of Product Innovation Management: http://www3.interscience.wiley.com/journal/118487224/home

2012 Global Marketing Conference at Seoul: www.kamsconference.org

                                         m.kamsconference.org (mobile homepage)

Guest Editor:

Eunju Ko

Professor of Fashion Marketing

Department of Clothing and Textiles

Yonsei University

134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea

Chair of ¡®Product Innovation and Performance in the Global Environment¡¯ Track of the 2012 GMC at Seoul

Tel: +82 2 2123 3109

Fax: +82 2 312 8554

e-mail: ejko@yonsei.ac.kr