Call for Papers: KSMS President¡¯s Choice Awards

Journal of Business Research Special Issue, Extended Deadline: February 29, 2012

    This JBR special issue will include selected papers from research reports presented at the 2012 Global Marketing Conference at Seoul, July 19-22, 2012. Venue: COEX, Seoul, Republic of Korea.

    All of papers submitted to the 2012 GMC at Seoul are eligible for review toward inclusion in the special issue of JBR. Best of the best papers presented in all of tracks in the 2012 GMC at Seoul will be qualified for this special issue.

    In honor of the 2012 Global Marketing Conference at Seoul organized by the Korean Scholars of Marketing Science, Japan Society of Marketing and Distribution, European Marketing Academy, International Textiles and Apparel Association, and Australian & New Zealand Marketing Academy, JBR will publish a Special Issue with suitable papers presented at this conference. The JBR focuses on presenting applications of empirical research to practical situations and theoretical findings to the reality of the business world.

Topics for the JBR special issue focus on, but are not limited to, the following:             

l  Marketing Strategy and Management

l  Interactive Marketing

l  Consumer Psychology

l  Personal Selling and Sales Management 

l  Corporate Communication in Social Media

l  Consumer Behavior and Experiment

l  Channel of Distribution Management

l  Luxury Marketing and Value Management

l  Asian Consumer Insight

l  Retail Management

l  Global Fashion Marketing

l  Product Development and Industrial Design

l  Marketing, Innovation and Entrepreneurship

l  International Advertising

l  Marketing in New Media

l  Marketing Service Product Globally

l  Global/International/Cross-Cultural Marketing

l  Sport Marketing and Media

l  Marketing in Asia

l  Product Innovation and Performance in the Global Environment

l  Branding and Marketing

l  Social Network and Mobile Application Marketing

l  Japanese Perspectives on Value Creation in Marketing and Consumer Behavior

l  Consumer Behavior in the Service Industry

l  Intercultural Communication

l  Customer Equity Management

l  Ethnic and Minority Marketing

l  Technological Innovation and Future Firms

l  Public Policy and Marketing

l  Advertising and Integrated Marketing Communication

l  Marketing Education

l  Social Media and Luxury Marketing

l  Global Marketing and Web 2.0

l  Olympic Marketing

l  Consumer Neuroscience and Perspectives for Marketing

l  Global Business in Greater China

l  Brand Management

l  Consumer Apparel Needs and Fashion Marketing

l  Easternization of the West, Westernization of the East in Marketing

l  Beauty Business and Medical Tourism

l  Identities, Desires and Global Marketing

l  Design Management and Cultural Marketing

l  Agile Marketing

l  Consumers¡¯ Country Dispositions

l  Marketing in General

l  Emotional Management in Retail Sales Force

All papers submitted to the 2012 Global Marketing Conference at Seoul are eligible for review for inclusion in the JBR special issue. Scholars seeking consideration of their papers for publication in this special JBR issue should submit their papers for the 2012 Global Marketing Conference at Seoul and this JBR special issue to the JBR Guest Co-Editors by February 29, 2012: Prof. Yung Kyun Choi, Dept. of Advertising & P.R., Dongguk University, 26, Pil-dong 3-ga, Jung-gu, Seoul, 100-715, Republic of Korea, choiyung@dongguk.edu, Tel: +82-2-2260-3817, Fax: +82-2-2260-3766, and Prof. Ralf Schellhase (University of Applied Sciences Darmstadt), ralf.schellhase@h-da.de.

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