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Email Date 2012-02-27 18:17:55
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Title JGSMS Special Issue: Globalization and Marketing Performance

Call for Papers: Globalization and Marketing Performance

Journal of Global Scholars of Marketing Science Special Issue

Extended Deadline: February 29, 2012

 

    This Journal of Global Scholars of Marketing Science (SCOPUS) will publish a special issue on ¡®Globalization and Marketing Performance¡¯ with best papers presented in proper tracks of the 2012 Global Marketing Conference at Seoul, July 19-22, 2012. Venue: COEX, Seoul, Republic of Korea.

 

    All of papers submitted to the 2012 GMC at Seoul are eligible for review toward inclusion in the special issue of JGSMS.

 

    In honor of the 2012 Global Marketing Conference at Seoul organized by the Korean Scholars of Marketing Science, Japan Society of Marketing and Distribution, European Marketing Academy, International Textiles and Apparel Association, and Australian & New Zealand Marketing Academy, JGSMS will publish a Special Issue with suitable papers presented at this conference.

 

    Dynamic multiculturism continues to be a vital aspect of global marketing that affects consumers and businesses around the world.  The theme of this special issue is ¡°Globalization and Marketing Performance¡±. This theme emphasizes the need for educators and business leaders to recognize, appreciate, and understand the significance of marketing in the global environment including different cultures and cross-cultural business practices, as they affect both domestic and multinational marketing strategies. The 2012 Global Marketing Conference at Seoul offers outstanding opportunities for business leaders and academics to share their insights and learn from the research finding and experiences of others. This special issue of JGSMS welcomes participation from all cultures and parts of the world.

 

    Successful marketing management plays a vital role in the global business world as the global economy enters into a period of major recession. The JGSMS focuses on presenting applications of empirical research to practical situations and theoretical findings to the reality of the marketing world. The position statement of JGSMS is ¡®Bridging Asia and the World¡¯.

 

Topics for the JGSMS special issue focus on, but are not limited to, the following:

l  Marketing Strategy and Management

l  Interactive Marketing

l  Consumer Psychology

l  Personal Selling and Sales Management 

l  Corporate Communication in Social Media

l  Consumer Behavior and Experiment

l  Channel of Distribution Management

l  Luxury Marketing and Value Management

l  Asian Consumer Insight

l  Retail Management

l  Global Fashion Marketing

l  Product Development and Industrial Design

l  Marketing, Innovation and Entrepreneurship

l  International Advertising

l  Marketing in New Media

l  Marketing Service Product Globally

l  Global/International/Cross-Cultural Marketing

l  Sport Marketing and Media

l  Marketing in Asia

l  Product Innovation and Performance in the Global Environment

l  Branding and Marketing

l  Social Network and Mobile Application Marketing

l  Japanese Perspectives on Value Creation in Marketing and Consumer Behavior

l  Consumer Behavior in the Service Industry

l  Intercultural Communication

l  Customer Equity Management

l  Ethnic and Minority Marketing

l  Technological Innovation and Future Firms

l  Public Policy and Marketing

l  Advertising and Integrated Marketing Communication

l  Marketing Education

l  Social Media and Luxury Marketing

l  Global Marketing and Web 2.0

l  Olympic Marketing

l  Consumer Neuroscience and Perspectives for Marketing

l  Global Business in Greater China

l  Brand Management

l  Consumer Apparel Needs and Fashion Marketing

l  Easternization of the West, Westernization of the East in Marketing

l  Beauty Business and Medical Tourism

l  Identities, Desires and Global Marketing

l  Design Management and Cultural Marketing

l  Agile Marketing

l  Consumers¡¯ Country Dispositions

l  Marketing in General

l  Emotional Management in Retail Sales Force

 

All of papers submitted to the 2012 Global Marketing Conference at Seoul are eligible for review for inclusion in the JGSMS special issue. Scholars seeking consideration of their papers for publication in this special JGSMS issue should submit their papers for the 2012 Global Marketing Conference at Seoul and this JGSMS special issue to the JGSMS Guest Editor by February 29, 2012:

- Prof. Seong-Yeon Park, School of Business, Ewha Womans University, 11-1 Daehyun-dong, Seodaemun-gu, Seoul, Republic of Korea, sypark@ewha.ac.kr, Tel: +82-2-3277-2798, Fax: +82-2-3277-2835.

 

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