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Email Date 2019-11-25 15:19:15
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Title Bringing Institutional Theory to Marketing, ESCP Europe, London



Announcing the 3rd edition of the

Bringing Institutional Theory to Marketing (NITMKTG3)

Conference 22/23 June 2020

ESCP Europe Business School, London NW3, UK



The success of the first two editions, held in Paris in 2017 and 2019 has confirmed a solid interest in our community for sharing current research at the intersection of neo-institutional theory and marketing. We are also proud of the Journal of Business Research Special Issue which includes the best papers of NITMKTG 2017(https://doi.org/10.1016/j.jbusres.2019.06.042).

Topics for the 2020 Conference will include, but are not limited to:

                   How consumption practices emerge

                   How consumption practices are maintained over time

                   How consumption practices erode and collapse

                   How illegitimate consumption practices evolve over time. Why do some illegitimate consumption practices become legitimized while others disappear?

                   The role of consumers as agents in shaping consumption practices at the macro level

                   Beyond the firm-consumer dyad, the role of other stakeholders in legitimizing and delegitimizing consumption practices

                   How collaborative dynamics among companies legitimize new market products and new consumption practices in emerging industries

Scientific Committee

Karim Ben-Slimane,  ISC Paris Business School,  France Damien Chaney, South Champagne Business School, , France Ashlee Humphreys, Northwestern University, USA

Bernard Leca, ESSEC Business School, France Marie Taillard, ESCP Europe Business School, UK


Important dates

7 March 2020 – Submission deadline for 2,000-word short papers 15 April 2020 – Notification of acceptance or rejection

Online registration opens

Information regarding accommodations and travel suggestions made available



To receive up-to-date information including website details, please register your interest by emailing NITMKTG@escpeurope.eu

IP Address :