<2015 KSMS International Conference> 1. Theme: Marketing and Management for the Sustainable Future 2. Date: Nov. 14-15, 2015 3. Venue: Samsung Hall, Yonsei University, Seoul, Republic of Korea 4. Conference Chair: Dae Ryun Chang (Yonsei University) 5. Keynote Speaker: Darren Dahl (University of British Columbia) Editor-in-Chief of Journal of Consumer Research 6. Host: Center for Sustainable Culture & Service, Yonsei University 7. Organizers: Korean Scholars of Marketing Science Global Alliance of Marketing & Management Associations 8. Partners: Australian & New Zealand Marketing Academy Keio University Eco-Design Center of Dong-A University National Research Foundation of Korea Korea Economy & Management Development Institute 9. Sponsor: FASHION LAND Co., Ltd 10. Symposiums: - 2015 ANZMAC-KSMS Joint Symposium - 2015 Keio University-GAMMA Joint Symposium - 2015 Global Fashion Market Equity Symposium for Traditional Market - Eco-Design & Marketing Symposium - 2015 Mapping Consumer Culture in Asia Symposium - 2015 Big Data Marketing Symposium 11: Award Competitions: - 2015 KSMS Doctoral Dissertation Competition - 2015 Global Business Review Competition 12. Accepted Papers: 115 13: Participating Countries: 12 - Australia, New Zealand, USA, Canada, France, UK, Japan, China, Malaysia, Russia, Turkey, Republic of Korea
|