Research, Writing, Publishing
Building Implementable Case-Based Quantitative
Models Using fsQCA (Fuzzy-Set Qualitative
Comparative Analysis) plus How to Publish Articles
in A* and A Ranked SSCI Journals
One-day only during GAMMA 2016 in Hong Kong:
Saturday, 23 July 2106
- Professor Arch G. Woodside (Boston College)
Editor-in-Chief of Journal of Business Research
This one-day workshop provides hands-on training in constructing
theory, collecting data, doing data analysis, and writing scholarly
papers that apply quantitative and qualitative case study research
(CSR) methods. This workshop focuses on building participants¡¯
skills for using fuzzy-set qualitative comparative analysis (FS/QCA)
and in developing skills in doing research and writing papers that
editors accept for publication in A* and A SSCI ranked journals—
the workshop includes hands-on training in using the fsQCA.com
software (free software at fsQCA.com) and nitty-gritty details on
how to do research to publish in SSCI journals.
Brief Description of Coverage: CSR theory construction includes
mapping out the flow of events, decision processes, and outcomes in
contexts and the use of multiple data analysis methods for theory testing.
FS/QCA applies Boolean algebra for testing consistency and coverage
of alternative causal recipes (configurations of moderately complex
antecedent conditions) to explain an outcome.
Participants¡¯ Take-Aways: During the workshop, to achieve
hands-on skills, participants complete individual and group exercises
in applying each of the five methods. Participants receive skill-
building readings on how match case-based theory and data analysis
and an electronic copy of Case Study Research: Theory ∙ Methods
∙ Practice (Emerald Publishing, 2010) which includes comprehensive
chapters on using each of the 14 case study methods. Each
participant receives an invitation to send his or her CSR paper for
review and comment by the workshop¡¯s trainer.
Workshop Trainer: Arch G. Woodside, Professor of Marketing,
Boston College, is the lead workshop trainer. Arch is the Editor-in-
Chief, Journal of Business Research. He is the author of the workshop
exercises-solutions and the CSR textbook of the workshop. His own
articles using CSR methods appear in the Journal of Marketing,
Journal of Applied Psychology, Industrial Marketing Management,
Journal of Advertising Research, Journal of Business & Industrial
Marketing, and Journal of Travel Research. Arch is a member and
Fellow of APA, APS, Royal Society of Canada, International Academy
for the Study of Tourism and the Society for Marketing Advances.
Research authored and co-authored by Arch has received more than
14,500+ citations and this work has an H-index equal to 56 and a
Google 1-10 index of 222 —222 articles/books each have been cited
Date: July 23, 2015
Time: 9 AM to Noon and 1:30PM to 4:30 PM
Venue: Conference Hotel of 2016 Global Marketing Conference
at Hong Kong
Tuition: GAMMA Prestige Club Member: USD 90; KSMS Member:
USD 150; Non-KSMS Member (Student): USD 125; Non-KSMS
Member (Faculty): USD 290
Tuition benefits includes instruction, an electronic copy of the CSR
book, the training program workbook and coffee breaks, and a personal
written commentary on one paper (co)authored by each participant.
Each participant needs to bring his/her PC laptop with a copy of
fs/qca.com installed (free at fsqca.com). The workshop includes
all instruction, workbook exercises and solutions, textbook, personal
follow-up review of participants¡¯ research and manuscript by the trainer,
and coffee/tea breaks (lunch is not included).
Attendance is limited so please reserve early.
Registration: Participants need to register on the 2016 GMC at
Hong Kong homepage.
2016 Global Marketing Conference at Hong Kong Homepage:
Professor Arch Woodside¡¯s homepage: