Writer kams Homepage http://
Email Date 2018-09-29 12:04:47
Title JPPM Special Issue for 2016 GMC at Hong Kong Published

Dear Colleague,

A special section of 'Journal of Public Policy and Marketing' on 'Global Perspectives in Public Policy and Marketing' for '2016 Global Marketing Conference at Hong Kong' was published.

A Special Section of 'Journal of Public Policy and Marketing' on 'Global Perspectives in Public Policy and Marketing 
JPPM  Vol. 37 (1) Spring 2018

Articles:
1. Introduction to the Special Section on Global Perspectives in Public Policy and Marketing
- Steven W. Kopp and Kyung-Hoon Kim
2. How Liberals and Conservatives Respond to Equality-Based and Proportionality-Based Rewards in Charity Advertising
- Younghwa Lee, Sukki Yoon, Young Woo Lee and Marla B. Royne
3. The Impact of Nutrition Label Regulation on Firm Marketing Action and Performance in China
- Peng Zou, Yixin Li and Yan Liu
4. Consumer Response to Disclosures in Digitally Retouched Advertisements
- Nadine A. Schirmer, Manfred Schwaiger, Charles R. Taylor and John P. Costello
5. Toward a General Theory of Regulatory Arbitrage: A Marketing Systems Perspective
- Alexei Gloukhovtsev, John W. Schouten and Pekka Mattila
6. Social Sustainability as Buying Local: Effects of Soft Policy, Meso-Level Actors, and Social Influences on Purchase Intentions
- Francesco Testa, Michael V. Russo, T. Bettina Cornwell, Aaron McDonald and Brandon Reich
7. Remedying Food Policy Invisibility with Spatial Intersectionality: A Case Study in the Detroit Metropolitan Area
- Seongsoo Jang and Jinwon Kim

Please do not hesitate to contact me if you have any question regarding this matter.

Sincerely,


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