2012 Advertising and Consumer Psychology (ACP) Conference: The Asian Consumer
The Society for Consumer Psychology (SCP) will be holding its annual Advertising and Consumer Psychology conference on 19–21 December 2012 in Singapore. This conference, in partnership with ACI, is the first ever ACP conference held in Asia.
The theme of the conference is “The Asian Consumer.” The conference will serve as an international forum to assess the relevance of consumer psychology models for understanding the Asian consumer, and conversely, to explore new contributions to consumer psychology based on Asian consumer insight.
The conference will employ a variety of presentation and discussion formats. In addition to plenary academic sessions presenting the latest research findings, there will be two keynote speakers (one academic and one from industry) and a round table of consumer insight practitioners.
Attached is 2012 ACP Conference Program.
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