Dear Colleague,

The organizing committee of '2012 Global Marketing Conference at Seoul' is happy to send you '2012 GMC at Seoul Program (ver. 1)'.

Attached is '2012 Global Marketing Conference at Seoul Program (ver.1)'.

Please check your information and send us your feedback by June 7.

We will try to update this conference program (ver. 1) with your feedback and publish the 2nd ver. next week.

Please do not hesitate to contact me if you have any question regarding this matter.

<2012 Global Marketing Conference at Seoul>

Conference Theme: Globalization and Marketing Performance

Date: July 19-22, 2012

Venue: COEX, Seoul, Republic of Korea

Conference Co-Chairs:

- David Bell (University of Pennsylvania)

- Ikuo Takahashi (Keio University)

- Udo Wagner (University of Vienna)

- Leslie Davis Burns (Oregon State Univetsity)

- Kenneth R. Deans (University of Otago)

Hosting Academic Organizations:

- Korean Scholars of Marketing Science

- Japan Society of Marketing and Distribution

- European Marketing Academy

- International Textiles and Apparel Association

- Australian & New Zealand Marketing Academy

Hosting Universities:

- Yonsei University:

- Sogang Business School, Sogang University

Sponsors:

- Aalto University School of Economics (Finland)

- Korea Tourism Organization (Korea)

- Routledge (Taylor & Francis Group) (UK)

- Institute on Asian Consumer Insight (Singapore)

- Yonsei-SERI EU Center (Korea)

Sponsoring Journals:

- Journal of Business Research

- Journal of Product Innovation Management

- Global Economic Review

- International Journal of Advertising

- Journal of Global Scholars of Marketing Science

- Journal of Global Fashion Marketing

- International Journal of Culture, Tourism and Hospitality Research

- Psychology & Marketing

Conference Organizing Committee Chair: Eunju Ko (Yonsei University)

Academic Excellence Committee Chair: Charles R. Taylor (Villanova University)

Local Arrangement Committee Chair: Jaihak Chung (Sogang Business School)

Conference Statistics:

- Accepted papers: 420 (44 countries)

- Rejection Rate: 52%

- Sessions: 105

Conference Links:

- Conference Website: http://www.kamsconference.org/2012/

- Facebook Homepage: http://www.facebook.com/gmcseoul

- Mobile Homepage: http://m.kamsconference.org/


The organizing Committee of 2012 GMC at Seoul