2014 GLOBAL FASHION MANAGEMENT CONFERENCE IN LONDON
Theme
-Growing Together: Collaboration and Co-Creation in Fashion Management
Date
-February 13-15th, 2014
Venue
-London College of Fashion, 20 John Prince's St., London, United Kingdom
Co-Hosts
-London College of Fashion
-University of the Arts London,
-ESCP Europe Business School
Organizer
-Global Alliance of Marketing & Management Associations
Partners:
-International Textile and Apparel Association,
-CAMIS, Birkbeck, University of London,
-Westminster Business School,
-University of Westminster.
-Korean Scholars of Marketing Science,
-Center for Sustainable Culture & Service, Yonsei University
Sponsor
-FASHIONLAND Co., Ltd.
Sponsoring Journals
-Journal of Global Scholars of Marketing Science, Journal of Global Fashion Marketing
Conference Co-chairs/Proceedings Editor
-Karinna Nobbs (London College of Fashion)
-Marie Taillard (ESCP Europe Business School)
-MiYoung Lee (Inha University)
Feb.13th |
PROGRAM |
|
09:00~10:00 |
Industry Tour |
|
15:00~17:00 |
Registration |
|
17:00~20:00 |
Reception and Conference Dinner (RHS Centre and Terrace)
Presided by Karina Nobbs (London College of Fashion)
-Welcome Speeches:
Eunju Ko (Yonsei University), President of GAMMA
Frances Corner, Head of London College of Fashion, Pro Vice-Chancellor, UAL
Partrick Gougeon, Dean of ESCP Europe in London
Leslie Davis Burns (Oregon State University), President of ITAA 2007/2008
Karina Nobbs (London College of Fashion), Co-Chair of 2014 GFMC in London
- Keynote Speeches
I. 'A Venetian Affair': Art & Fashion at the Venice Biennale,
Nicky Ryan (London College of Communication)
II. Jonathan Chippendale, CEO of Holition Augemented Retail |
|
Feb.14th |
PROGRAM |
|
9:00~10:30 |
Academic Session I
1.1 Global Luxury Trends (JPS 511)
1.2 Social Media/Fashion Marketing Communication and Consumer Creativity (JPS 525) |
|
10:30~11:00 |
Coffee Break (Canteen and Terrace) |
|
11:00~12:30 |
Meet the Editors (RHS East)
-Constantine S. Katsikeas, Editor Journal of International Marketing
-John Cadogan, Editor of International Martketing Review
-Sandy Black, Co-Editor of Fashion Practice: The Journal of Deisgn
-Eunju Ko, Editor-in-Chief of Journal of Global Fashion Marketing
-C. Anthony Di Benedetto, Editor-in-Chief of Journal of Global Scholars of Marketing Science |
|
12:30~13:30 |
Lunch I (Canteen and Terrace)
Presided by Marie Taillard (ESCP Europe Business School)
-Keynote Speech: ¡®Collaboration for Innovation: FIRE Up¡¯
Sandy Black (London College of Fashion), Editor of Fashion Practice |
|
13:30~15:00 |
Academic Session II
2.1 Global Fashion Marketing and Management I (RHS East)
2.2 Brand and Retail Management in Fashion (JPS 511)
2.3 Legal and Ethical Issues in Fashion Marketing and Management (JPS 105) |
|
15:00~15:30 |
Coffee Break (Canteen and Terrace) |
|
15:30~17:00 |
Academic Session III
3.1 Mapping Global Fashion Landscape I (RHS East)
3.2 Strategic Fashion Management (JPS 511)
3.3 Digital Fashion Marketing and Beauty Business (JPS 105) |
|
17:00~18:30 |
Academic Session IV
4.1 Mapping Global Fashion Landscape II (RHS East) |
|
Feb.15th |
PROGRAM |
|
9:00~10:30 |
Academic Session V
5.1 Global Fashion Marketing and Management II(RHS East)
5.2 Sustainability in Fashion Marketing and Management (RHS Centre)
5.3 Customer and Retail Management in Fashion (RHS West) |
|
10:30~11:00 |
Coffee Break (Canteen and Terrace) |
|
11:00~12:30 |
Academic Session VI
6.1 Sustainable Luxury Marketing (RHS East)
6.2 Collaboration and Co-Creation in Fashion Management I (RHS Centre)
6.3 Dynamic Fashion Consumer Behavior I (RHS West) |
|
12:30~13:30 |
Lunch II (Canteen and Terrace)
Presided by Karina Nobbs (London College of Fashion)
'Author Talk' , Matthew Cannon and Jennifer Lien (Taylor & Francis) |
|
13:30~15:00 |
Academic Session VII
7.1 Fashion Trend and Retail Management (RHS East)
7.2 Collaboration and Co-Creation in Fashion Management II (RHS Centre)
7.3 Dynamic Fashion Consumer Behavior II (RHS West) |
|
15:00~15:30 |
Coffee Break (Canteen and Terrace) |
|
15:30~17:00 |
Award and Closing Ceremony (RHS East and Terrace)
Presided by MiYung Lee (Inha University)
- Best Conference Paper Award / GAMMA Excellent Service Award / Closing Messages |
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