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Email Date 2017-09-15 16:20:32
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Title 2017 GBRC: Case and Research

2017 Global Business Review Competition: Case and Research

 

Submission Deadline: Oct. 7th, 2017

 


Theme: Customer Value and Marketing in the Innovative Business World

Host: Global Alliance of Marketing & Management Association

Partners: Korean Scholars of Marketing Science

Center for Sustainable Culture and Service, Yonsei University

Korea Economy & Development Institute

2017 Global Business Review Competition Committee Chair: Prof. Hongmin Ahn, Dongguk University

 

Global Alliance of Marketing & Management Association (GAMMA), Korean Scholars of Marketing Science (KSMS), Center for Sustainable Culture and Service, Yonsei University, and Korea Economy & Development Institute (KEMDI) proudly announce that 2017 Global Business Review Competition is open to graduate and undergraduate students (except doctoral students) who are interested in studying business practices and theories.

 

Objective: Making a significant contribution to the advancement of business practice and theory

 

Topics for competition: Marketing strategy development based on 1) or 2) are required to be submitted.

  1. Case study on business practice(s)

  2. Academic research on business practice or theory

     

    Submission: MS Power Point format, less than 20 pages excluding title and contents

     

    Award Money and Airplane Ticket:

Award

Award Money + Airplane Ticket

Number of Team(s)

Premier Award

US$ 1.000 + One round trip airplane ticket to Korea (economy class)

1

Excellent Award

US$ 500 + One round trip airplane ticket to Korea (economy class)

1

Honorable Mention

US$ 300 + One round trip airplane ticket to Korea (economy class)

1

 

Time Table:

  1. Submission Deadline: Oct. 7th, 2017

  2. Announcement of the 1st Screening: Oct. 13th, 2017

  3. Final presentation and Award Ceremony: At Dongguk University on Nov. 11th, 2017

     

    Qualifications:

  1. Undergraduate and graduate student(s), excluding doctoral student(s), in any 4 year college or university in the world

  2. A team should consist of 4 members at maximum from any major

  3. Recommendation signed by his/her or their advising professor is required.

     

    Evaluation Criteria: Expertise, Validity, and Originality Point of View

     

    Legal Matters:

  1. GAMMA holds copy rights of submitted materials.

  2. Award will be cancelled if the winner is found to practice plagiarism.

     

    How to Apply:

  1. Application Materials: http://www.kams.org/maine.html

  2. Submit your application materials to the central office of GAMMA: ksmscentraloffice@gmail.com

     

    2017 GBRC Committee Chair: Professor Hongmin Ahn, Department of Advertising & PR, Dongguk University, 30, Pildong-ro 1 gil, Jung-gu, Seoul, 04620, Republic of Korea, hongmin.ahn@dongguk.edu, Tel: +82-2-2260-3434, Fax: +82-2-2260-3766.

     

    More Information:

    Central Office, Global Alliance of Marketing & Management Associations

    Tel: +82 (0)2 2123 8361;

    e-mail: ksmscentraloffice@gmail.com

    Global Alliance of Marketing & Management Associations; Korean Scholars of Marketing Science

    Global Marketing Conference; Center for Sustainable Culture & Service; KEMDI

    Journal of Global Scholars of Marketing Science;

    Journal of Global Fashion Marketing 



IP Address : 115.40.207.6