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Email Date 2021-05-23 22:26:11
Title 2021 EMAC-GAMMA Joint Symposium (Madrid, Spain, May 26-27, 2021)

<2021 EAMC-GAMMA Joint Symposium> 
Theme: New Growth in the Digital Marketing Age
Co-Chairs: Roland T. Rust (University of Maryland)
                   Yerim Chung (Yonsei University)
Co-Hosts: European Marketing Academy
                  Global Alliance of Marketing & Management Associations
Organizer: Korean Scholars of Marketing Science
Date: May 26-26, 2021
Venue: ESIC Business & Marketing School, Madrid, Spain
Conference Format: Virtual Conference
Conference Homepages:
https://www.xcdsystem.com/emac/program/66zPRF7/index.cfm?pgid=2224 
http://www.emac2021conference.org/r/default.asp?iId=JDDGMM  

Session 1:2021 EMAC-GAMMA Joint Symposium(May 26 16:30-18:00 Seoul Time)

Session Co-Chairs:

Roland T. Rust (University of Maryland)

Eun-Ju Lee (Sungkyunkwan University)

The influence of cognitive resource depletion on creative idea generation: Analysis on creativity, product value and attitude toward new product idea

Jongwan Cho

Yonsei University

Juhee Yoo

Yonsei University

Subin Im

Yonsei University

Public perception in esports:
Dimension analysis and general scale development

Jongho Kim

Seoul National University

Kihan Kim

Seoul National University

The influence of service experience quality on repurchase intention in B2B environment

Seochul Jang

Changwon National Univesity

Joonheui Bae

Kyungpook National University

C. Anthony Di Benedetto

Temple University

Kyung Hoon Kim

Changwon National University

The effect of service Innovation on customer equity

Qi (Jasmine) Jiang

Changwon National University

Kyung Hoon Kim

Changwon National University

Sang Jin Kim

Changwon National University

Hakil Moon

Eastern Michigan University

Hee-jung Yoon

Changwon National University

Session 2:2021 EMAC-GAMMA Joint Symposium(May 26 18:00-19:30 Seoul Time)

Session Co-Chairs:

Yerim Chung (Yonsei University)

Kihan Kim (Seoul National University)

Interaction Between Luxury Brand and Customers: From the Perspectives of Service Moments of Truth in the Digital Context

Minjung Cho

Yonsei University

Eunju Ko

Yonsei University

The effect of digital sterilization experience on consumer response in streaming service

Jin Soo Kim

Changwon National University

Kyeong Kook Jang

Changwon National University

Joonheui Bae

Kyungpook National University

Hakil Moon

Eastern Michigan University

Kyung Hoon Kim

Changwon National University

Allocating monetary incentives in food delivery platforms

Yerim Chung

Yonsei University

Taejoon Park

Yonsei University

Session 3:2021 EMAC-GAMMA Joint Symposium(May 27 16:30-18:00 Seoul Time)

Session Co-Chairs:

Roland T. Rust (University of Maryland)

Subin Im (Yonsei University)

Brains reveal immediate consumption behaviors during the COVID-19 pandemic

Meiling Yin

Sungkyunkwan University

Hanna Choi,

Sungkyunkwan University

Eun-ju Lee

Sungkyunkwan University

Consumer cancellation behavior

in Korean on-demand service platforms

Gyeong-min Kim

Kyungpook National University

Joonheui Bae

Kyungpook National University

Dong Mo Koo

Kyungpook National University

Spatial accessibility to public sport facilities and sport participation

Yoonji Ryu

Seoul National University

Kihan Kim

Seoul National University

Understanding the fashion consumers value to online shopping

in the post Covid-19 Era: A laddering and means-end chain approach

Dayun Jeong

Yonsei University

Charles R. Taylor

Villanova University

Eunju Ko

Yonsei University

The effect of integration quality for omni-channel on intention to reuse

Sangchul Son

Changwon National University

Joonheui Bae

Kyungpook National University

Kyung Hoon Kim

Changwon National University

Session 4:2021 EMAC-GAMMA Joint Symposium(May 27 18:00-19:30 Seoul Time)

Session Co-Chairs:

Roland T. Rust (University of Maryland)

Eunju Lee (Sungkyunkwan University)

Fusion of Artificial Intelligence and Social Media Consumer Neuroscience

Jing Zhang

Kookmin University

Eun-Ju Lee

Sungkyunkwan University

Insights for Consumer Mindset Influences

Juran Kim

Jeonju University

Recommendation systems reduce information overload perception and rise up excitement and anticipation of joy. What force stands behind the consumer's choice on Netflix?

Olga Kim

Sungkyunkwan University

Eun-Ju Lee

Sungkyunkwan University

The effect of self-augmentation using AR digital technologies: The Moderating Role of Narcissism

Han Na Choi

Sungkyunkwan University

Eun-Ju Lee

Sungkyunkwan University


For More Information:

IP Address : 220.68.48.30