Date: November 10-11, 2018
Venue: Jeong Hasang Hall, Sogang University, Seoul, Republic of Korea
Theme: Searching for the New Roles of Marketing in Challenging Business World
Host: Sogang Business School, Sogang University
Organizers: Korean Scholars of Marketing Science
Global Alliance of Marketing & Management Associations
Partners: Australian & New Zealand Marketing Academy
Keio University
New Zealand Asia Institute of the University of Auckland
National Research Foundation of Korea
Korea Economy & Management Development Institute
LOD: Life on DNA
Conference Chair: Jaihak Chung (Sogang University)
Keynote Speaches:
- Macromarketing and the Korean Wave
Mark Peterson (University of Wyoming), Editor, Journal of Macromarketing
- Economic Tremors and Earthquakes: Sharing, The Sharing Economy, Crowdfunding, Cryptocurrencies, and DAOs
Russell Belk (York University), Kraft Foods Canada Chair in Marketing
Symposia:
- 2018 ANZMAC - KSMS Joint Symposium
- 2018 NZAI - GAMMA Joint Symposium
- 2018 B2B Innovative Digital Marketing Symposium
- 2018 Global Culture Market Equity Symposium
- 2018 Keio Univeristy-GAMMA Joint Symposium
Sessions:
- New Roles of Research Method in Management and Marketing I, II
- Consumer Wellbeing in Transforming Asia I, II
- Consumer Involvement in Marketing Activities I, II
- Neuromarketing and Big Data Network in Sustainable Business Environment
- Cultural Marketing and Performing Arts
- Strategic Perspectives in Product Design Management
- Digital Marketing
- Internet Research and Consumer Behavior
- Emerging Issues in Sport Management
- Digital and Technology Driven Marketing
- Culture and Sustainable Advertising
- Fashion Marketing and Research Marketing Culture Products
- Marketing Management in the Global Environment
2018 KSMS Doctoral Dissertation Competition
Committee Chair: Jeonghye Choi (Yonsei University)
2018 Global Business Review Competition: Case and Research
Theme: Searching for the New Roles of Marketing in Challenging Business World
Committee Co-Chairs: Heeju Chae (Kyungsung University)
Jeeyeon Kim (Yonsei University),
Editorial Board Meetings:
- Journal of Global Scholars of Marketing Science: Arch Woodside (Coastal Carolina University), Editor-in-Chief
- Journal of Global Fashion Marketing: Eunju Ko (Yonsei University), Editor-in-Chief
- Journal of Global Sport Management: Kihan Kim (Seoul National University), Editor-in-Chief
KSMS Board Meeting: Yung Kyun Choi (Dongguk University), President of Korean Scholars of Marketing Science
Awards:
JGSMS Best Paper Award 2018 / JGSMS Best Reviewer Award 2018
JGFM Best Paper Award 2018 / JGFM Best Reviewer Award 2018
JGSM Best Paper Award 2018 / JGSM Best Reviewer Award 2018
Best Conference Paper Award
KSMS Service Excellence Award
2018 Doctoral Dissertation Competition Award
2018 Global Business Review Competition Award
Editor of Proceedings: Yerim Chung (Yonsei University)
For More Information:
Central Office
Korean Scholars of Marketing Science
Dept. of Business Administration, Changwon National University,
9 Sarimdong, Changwon, Gyeongnam, Republic of Korea.
Tel: +82 55 213 3346; Fax: +82 55 263 9096
