2018 Global Business Review Competition:
Case and Research
Theme:
Searching for the New Roles of Marketing in
Challenging Business World
Host: Global Alliance of Marketing & Management Association
Partners: Korean Scholars of Marketing Science
Korea Economy &
Development Institute
2018 Global Business
Review Competition Committee Co-Chairs:
Prof. Heeju Chae (Kyungsung
University), heejuchae@gmail.com
Prof. Jeeyeon Kim (Yonsei University), jeeyeon.kim1020@gmail.com
Global Alliance of Marketing &
Management Association (GAMMA), Korean Scholars of Marketing Science
(KSMS),
and Korea Economy & Development Institute (KEMDI) proudly announce that 2018
Global Business
Review Competition is open to graduate and undergraduate students (except doctoral students) who
are
interested in studying business practices and theories.
Objective: Making a significant contribution to the advancement of business practice
and theory
Topics
for competition: Marketing strategy development
based on 1) or 2) are required to be submitted.
Case study on business practice(s)
Academic research on business practice or theory
Submission:
MS Power Point format, less than 20 pages excluding
title and contents
Award
Money and Airplane Ticket:
|
Award
|
Award Money + Airplane
Ticket
|
Number of Team(s)
|
|
Premier Award
|
US$ 1.000 + One round trip airplane ticket to Korea (economy
class)
|
1
|
|
Excellent Award
|
US$ 500 + One round trip airplane ticket to Korea (economy class)
|
1
|
|
Honorable Mention
|
US$ 300 + One round trip airplane ticket to Korea (economy class)
|
1
|
Time
Table:
Submission Deadline: Oct. 8th, 2018
Announcement of the 1st Screening: Oct. 15th,
2018
Final presentation and Award Ceremony: At Sogang University on
Nov. 10th, 2018
Qualifications:
Undergraduate and graduate student(s), excluding doctoral
student(s), in any
4 year college or university in the world
A team should consist of 4 members at maximum from any major
Recommendation signed by his/her or their advising professor is
required.
Evaluation
Criteria: Expertise, Validity, and Originality Point of View
Legal
Matters:
GAMMA holds copy rights of submitted materials.
Award will be cancelled if the winner is found to practice
plagiarism.
How
to Apply:
Application Materials: http://www.kams.org/maine.html
Submit your application materials to Professor Jeeyeon Kim (Yonsei
University):
jeeyeon.kim1020@gmail.com
2018 GBRC Committee Co-Chairs:
Prof.
Heeju Chae (Kyungsung University), heejuchae@gmail.com
Prof. Jeeyeon Kim (Yonsei University), jeeyeon.kim1020@gmail.com
More
Information:
Central Office, Global
Alliance of Marketing & Management Associations
Tel: +82 (0)2
2123 8361; e-mail: ksmscentraloffice@gmail.com
Global Alliance of Marketing &
Management Associations; Korean Scholars of Marketing Science
Global Marketing Conference;
Center for Sustainable Culture & Service;
KEMDI
Journal of
Global Scholars of Marketing Science; Journal of Global
Fashion Marketing
