Korean Academy of Marketing Science

■ 2011 KSMS Fall International Conference
- Extended Submission Deadline: October 24, 2011


Theme	Marketing: Asia and the World
Host	Sogang Business School, Sogang University
Organizer	Korean Scholars of Marketing Science
Conference Chair	Jaihak Chung (Sogang University), jaihak@sogang.ac.kr
Venue	Sogang University, Seoul, Republic of Korea
Date	Nov. 19, 2011
Extended Submission Deadline	Oct. 24, 2011
Manuscript Guideline	Please refer to ‘International Conference Style Guidelines for Final Submission’ at (www.kams.org), ‘Submission Guidelines’ at (www.jgams.net)
Submit Your Paper to:	Central Office, Korean Scholars of Marketing Science Tel: +82 55 213 3346, Fax: +82 55 263 9096 e-mail: stride@changwon.ac.kr

■ Program


09:00~11:00	2011 KSMS Doctoral Dissertation Competition 2011 KSMS Master Thesis Competition - Chair of 2011 KSMS Dissertation and Thesis Competition Committee: Sunmee Choi (Yonsei University), sc128@yonsei.ac.kr
11:00~11:30	Editorial Board Meeting of Journal of Global Scholars of Marketing Science - Transition Plan of Publication by ‘Taylor & Francis’
11:30~12:00	Editorial Board Meeting of Journal of Global Fashion Marketing
12:00 ~12:30	Board Meeting
12:00 ~13:00	Lunch Registration
13:00 ~14:20	Opening Ceremony - Welcoming Speeches: Eunju Ko (Yonsei University), President , Korean Scholars of Marketing Science Jae H. Min, Dean of Sogang Business School - Roadmap of Future Cooperation: Tomoko Kawakami (Kansai University) Chair, International Planning Committee Japan Society of Marketing and Distribution - Marketing Pioneer Award: Jae H. Min (Dean of Sogang Business School) Chair of Marketing Pioneer Award Committee - Keynote Speech: John W. Cadogan (Loughborough University) Editor of International Marketing Review (SSCI)
14:30 ~16:00	Academic Sessions Part I and Symposiums
16:10 ~17:40	Academic Sessions Part II and Symposiums
17:40~18:00	Reception: - Awards Ceremony: Best Conference Paper Award 2011 KSMS Doctoral Dissertation Award 2011 KSMS Master Thesis Award 2011 KSMS Excellent Service Award

■ 2011 Eco-Design Marketing Symposium


Theme	Eco-Design Marketing and Sustainable Competitive Advantage
Hosts	Ministry of Knowledge and Economy, Busan Metropolitan City, Eco-Design Center of Dong-A University
Organizer	Korean Scholars of Marketing Science
Symposium Chair	Jee Hyun Lee (Yonsei University), ez2@yonsei.ac.kr

■ 2011 Global Customer Equity and Marketing Symposium


Theme	Application of Customer Equity into Fast Fashion
Hosts	Yonsei University
Organizer	Korean Scholars of Marketing Science
Sponsor	National Research Foundation
Symposium Chair	Sascha Raithel (Ludwig-Maximilians-Universitaet in Munich), raithel@bwl.lmu.de

■ 2011 Olympic Marketing Symposium


Theme	Best Practices in Olympic Marketing
Hosts	Korean Scholars of Marketing Science
Symposium Chair	Jeonpyo Noh (Yonsei University), nohj@yonsei.ac.kr

■ Tracks


Track		Chair
Session1	Marketing in the Dynamic World	John W. Cadogan (Loughborough University)
Session2	Sport Consumer Behavior	Kihan Kim (Seoul National University) kihan@snu.ac.kr
Session3	Cutting Edge Issues of Marketing Research Methodology	Eric Chuan-Fong Shi (Sungkyunkwan University) e_shih@yahoo.com
Session4	Marketing Communication: Theory and Practice	Yung Kyung Choi (Dongguk University) choiyung@dgu.edu
Session5	Luxury Brand Management	Eunju Ko (Yonsei University) ejko@yonsei.ac.kr
Session6	Innovation and Diffusion of Products	Jaihak Chung (Seogang University) jaihak@sogang.ac.kr
Session7	Distribution Channel Management in the Global Environment	Jae Wook Kim (Korea University) jaewook@korea.ac.kr Jiho Choi (Chonnam National University) jihocool@chonnam.ac.kr
Session8	Cultural Marketing and Performing Arts	Hwa Suk Lee (Chonbuk National University) harry09@chonbuk.ac.kr
Session9	Beauty Business and Medical Tourism Management	Ki Nam Jin (Yonsei University) jinkn@yonsei.ac.kr
Session10	Consumer Psychology and Marketing	Dong Mo Koo (Kyungpook National University) unlimited@knu.ac.kr
Session11	Customer Experiences and Brand Management	Sung Joon Yoon (Kyonggi University) sjyoon@kyonggi.ac.kr
Session12	Fashion Marketing Research	Yoon-Jung Lee (Korea University) yleehe@korea.ac.kr
Session13	Tourism and Hospitality Marketing	Sunny Ham (Kyungwon University) sham@kyungwon.ac.kr
Session14	Customer Relationship Management	Jong-Kuk Shin (Pusan National University) shinjk@pusan.ac.kr
Session15	Advances of Service Marketing	Yong-Ki Lee (Sejong University) Yongki2@sejong.ac.kr
Session16	Consumer Behavior in Economic Turbulence	Seong-Yeon Park (Ewha Womans University) sypark@ewha.ac.kr

■ Editor of Proceedings: Jaihak Chung (Sogang University)

■ For More Information:

     Central Office, Korean Scholars of Marketing Science
     9 Sarimdong, Changwon, Gyeongnam
     Republic of Korea
     Tel: +82 55 213 3346; Fax: +82 55 263 9096
     e-mail: stride@changwon.ac.kr
     www.kams.org; www.kamsconference.org; www.jgams.net; www.jgfm.org


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			Korean Academy of Marketing Science, Central Office: Dept: of Business Administration. Changwon National University. 9 Sarimdong. Changwon. Gyeongnam. Repulic of Korea. Tel : +82-55-213-3346, Fax : +82-55-263-9096 COPYRIGHT (C) 2009 KAMS. All RIGHTS RESERVED.