■ 2011 KSMS Fall International Conference
- Extended Submission Deadline: October 24, 2011

Theme

 Marketing: Asia and the World

Host

 Sogang Business School, Sogang University

Organizer

 Korean Scholars of Marketing Science

Conference Chair

 Jaihak Chung (Sogang University), jaihak@sogang.ac.kr

Venue

 Sogang University, Seoul, Republic of Korea

Date

 Nov. 19, 2011

Extended Submission
Deadline

 Oct. 24, 2011

Manuscript
Guideline

 Please refer to ‘International Conference Style Guidelines for
 Final Submission’ at (www.kams.org), ‘Submission Guidelines’ at
 (www.jgams.net)

Submit Your Paper to:

 Central Office, Korean Scholars of Marketing Science
 Tel: +82 55 213 3346, Fax: +82 55 263 9096
 e-mail: stride@changwon.ac.kr




■ Program

09:00~11:00

 2011 KSMS Doctoral Dissertation Competition
 2011 KSMS Master Thesis Competition
 - Chair of 2011 KSMS Dissertation and Thesis Competition Committee:
 Sunmee Choi (Yonsei University), sc128@yonsei.ac.kr

11:00~11:30

 Editorial Board Meeting of Journal of Global Scholars of Marketing Science
 - Transition Plan of Publication by ‘Taylor & Francis’

11:30~12:00

 Editorial Board Meeting of Journal of Global Fashion Marketing

12:00 ~12:30

 Board Meeting

12:00 ~13:00

 Lunch
 Registration

13:00 ~14:20

 Opening Ceremony

 - Welcoming Speeches: Eunju Ko (Yonsei University),
 President , Korean Scholars of Marketing Science
 Jae H. Min, Dean of Sogang Business School

 - Roadmap of Future Cooperation: Tomoko Kawakami (Kansai University)
 Chair, International Planning Committee
 Japan Society of Marketing and Distribution

 - Marketing Pioneer Award: Jae H. Min (Dean of Sogang Business School)
 Chair of Marketing Pioneer Award Committee

 - Keynote Speech: John W. Cadogan (Loughborough University)
 Editor of International Marketing Review (SSCI)

14:30 ~16:00

 Academic Sessions Part I and Symposiums

16:10 ~17:40

 Academic Sessions Part II and Symposiums

17:40~18:00

 Reception:
 - Awards Ceremony: Best Conference Paper Award
 2011 KSMS Doctoral Dissertation Award
 2011 KSMS Master Thesis Award
 2011 KSMS Excellent Service Award




■ 2011 Eco-Design Marketing Symposium

Theme

 Eco-Design Marketing and Sustainable Competitive Advantage

Hosts

 Ministry of Knowledge and Economy, Busan Metropolitan City,
 Eco-Design Center of Dong-A University

Organizer

 Korean Scholars of Marketing Science

Symposium Chair

 Jee Hyun Lee (Yonsei University), ez2@yonsei.ac.kr




■ 2011 Global Customer Equity and Marketing Symposium

Theme

 Application of Customer Equity into Fast Fashion

Hosts

 Yonsei University

Organizer

 Korean Scholars of Marketing Science

Sponsor

 National Research Foundation

Symposium Chair  Sascha Raithel (Ludwig-Maximilians-Universitaet in Munich),
 raithel@bwl.lmu.de



■ 2011 Olympic Marketing Symposium

Theme

 Best Practices in Olympic Marketing

Hosts

 Korean Scholars of Marketing Science

Symposium Chair

 Jeonpyo Noh (Yonsei University), nohj@yonsei.ac.kr




■ Tracks

Track

Chair

Session1

 Marketing in the Dynamic World

 John W. Cadogan
 (Loughborough University)
Session2  Sport Consumer Behavior  Kihan Kim
 (Seoul National University)
 kihan@snu.ac.kr
Session3  Cutting Edge Issues of Marketing  Research Methodology  Eric Chuan-Fong Shi
 (Sungkyunkwan University)
 e_shih@yahoo.com
Session4  Marketing Communication:
 Theory and Practice
 Yung Kyung Choi
 (Dongguk University)
 choiyung@dgu.edu
Session5  Luxury Brand Management  Eunju Ko (Yonsei University)
 ejko@yonsei.ac.kr
Session6  Innovation and Diffusion of
 Products
 Jaihak Chung
 (Seogang University)
 jaihak@sogang.ac.kr
Session7  Distribution Channel Management
 in the Global Environment
 Jae Wook Kim (Korea University)
 jaewook@korea.ac.kr
 Jiho Choi
 (Chonnam National University)
 jihocool@chonnam.ac.kr

Session8

 Cultural Marketing and
 Performing Arts

 Hwa Suk Lee
 (Chonbuk National University)
 harry09@chonbuk.ac.kr
Session9  Beauty Business and Medical
 Tourism Management
 Ki Nam Jin (Yonsei University)
 jinkn@yonsei.ac.kr
Session10  Consumer Psychology and
 Marketing
 Dong Mo Koo
 (Kyungpook National University)
 unlimited@knu.ac.kr
Session11  Customer Experiences and
 Brand Management
 Sung Joon Yoon
 (Kyonggi University)
 sjyoon@kyonggi.ac.kr
Session12  Fashion Marketing Research  Yoon-Jung Lee (Korea University)
 yleehe@korea.ac.kr
Session13  Tourism and Hospitality Marketing  Sunny Ham (Kyungwon University)
 sham@kyungwon.ac.kr
Session14  Customer Relationship
 Management
 Jong-Kuk Shin
 (Pusan National University)
 shinjk@pusan.ac.kr
Session15  Advances of Service Marketing  Yong-Ki Lee (Sejong University)
 Yongki2@sejong.ac.kr
Session16  Consumer Behavior in Economic
 Turbulence
 Seong-Yeon Park
 (Ewha Womans University)
 sypark@ewha.ac.kr



■ Editor of Proceedings: Jaihak Chung (Sogang University)
■ For More Information:
     Central Office, Korean Scholars of Marketing Science
     9 Sarimdong, Changwon, Gyeongnam
     Republic of Korea
     Tel: +82 55 213 3346; Fax: +82 55 263 9096
     e-mail: stride@changwon.ac.kr
     www.kams.org; www.kamsconference.org; www.jgams.net; www.jgfm.org
       
     
             
          > Home > Conferences > Future  
             
               
           
           
  Korean Academy of Marketing Science, Central Office: Dept: of Business Administration. Changwon National University.
9 Sarimdong. Changwon. Gyeongnam. Repulic of Korea. Tel : +82-55-213-3346, Fax : +82-55-263-9096
COPYRIGHT (C) 2009 KAMS. All RIGHTS RESERVED.